Alliances Marketing Manager

Carta•New York, NY

13h

About The Position

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As an Alliances Marketing Manager, you’ll work to: GTM Relationship Strategy and Management Collaborates closely with current alliance partners (Morgan Stanley, New York Stock Exchange, Odyssey Trust, Ramp, Sequoia and potentially more to be added) and Carta GTM teams to jointly develop strategies for cobranding/comarketing initiatives and demand generation efforts aligned to partnership goals. Works across the broader GTM Carta team in creating effective cross functional strategies including Marketing, Business Development, Sales, Customer Success and oCXO, ensuring fulsome execution, ongoing measurement and data-informed iteration of partnership efforts, including pipeline generation. Develops powerful comarketing plans on an annual and quarterly basis aligning marketing stakeholders at Carta and with partners to create impactful, resourced (both people and budget) activations in market. Works creatively within constraints for both Carta and partners(e.g., budgetary, time, exec availability, etc.) of established partnership and work with marketing peers to determine KPIs and assess performance for marketing workstreams and tactics. Maintains the utmost professionalism and responsiveness with partners, demonstrating appropriate urgency in addressing partner requests and input. Marketing Communications and Enablement Partners with Carta sales/delivery/advisory teams, and marketing plus equivalent contacts on the alliance side, to understand ongoing and point-in-time enablement needs to facilitate partnership objectives. Works with the Carta content and customer marketing teams, internal experts and partner marketers to develop mid to bottom of funnel collateral and digital content for diverse enablement use cases and social proof. Captures and communicates customer success stories and in-progress deals to derive insights and replicate effective strategies for both partner and internal teams. Collaborates with partner teams, Carta web team and performance marketing to create and optimize digital content. Interfaces with Carta social team to activate content in support of partnership goals and to reinforce joint marketing activities. As needed, works with the Product Marketing team to evolve messaging and positioning for product integrations. Aligns with Communications teams on media efforts for new and ongoing alliances, ensuring consistent messaging. Events and Field Marketing Engages with alliance partners on key mutual events, encompassing fully-owned to third-party events, targeting key prospect and customer audiences In conjunction with partner marketing teams and Carta field marketing teams, develops localized field strategies concentrating efforts in key geo-hubs such as the New York Metro and San Francisco Bay Area. Designs thoughtful field marketing activations that incorporate thought leaders, experts and executives from alliance partners and Carta for live events. Leverages partner stakeholders for Carta events and speaking opportunities. Works with lifecycle marketing and events on both partner and Carta teams as needed to drive prospect and customer participation. Account-Based Marketing Develops and manages a target list of Alliances prospects with partner teams for ABM in conjunction with the Carta sales teams. Pardners with ABM teams to create workstreams specific to prospect lists. Reports to partners on progress with top targets on program engagement. Determines and allocates co-marketing budget for ABM if prioritized by partner in conjunction with brand and demand gen team. You’ll be joining our Marketing team, reporting to the Director of Demand Generation and Field Marketing. The Carta marketing team plays a vital role in our growth across all products, audiences and sectors. As the pinnacle of our partner marketing ecosystem, our current Alliance partners provide seamless transition for our customers across their lifecycle (Morgan Stanley, NYSE, Odyssey Trust, Sequoia) as well as unlock new value, transparency and efficiency (Ramp,Sequoia).

Requirements

Excellent relationship management skills with partners and key stakeholders
Maturity to manage high-stakes partner relationships and own alliances strategy internally and externally
Understanding of the various functions of marketing, and can use influence in getting things done
Proven track record of successful managing channel partners, ideally alliance partners
Expertise in working adeptly across GTM functions in support of partner initiatives
BA required
SaaS, fintech or financial services experience desirable
6+ years GTM or related experience; alliances, channel or partner marketing experience required

Responsibilities

Collaborates closely with current alliance partners (Morgan Stanley, New York Stock Exchange, Odyssey Trust, Ramp, Sequoia and potentially more to be added) and Carta GTM teams to jointly develop strategies for cobranding/comarketing initiatives and demand generation efforts aligned to partnership goals.
Works across the broader GTM Carta team in creating effective cross functional strategies including Marketing, Business Development, Sales, Customer Success and oCXO, ensuring fulsome execution, ongoing measurement and data-informed iteration of partnership efforts, including pipeline generation.
Develops powerful comarketing plans on an annual and quarterly basis aligning marketing stakeholders at Carta and with partners to create impactful, resourced (both people and budget) activations in market.
Works creatively within constraints for both Carta and partners(e.g., budgetary, time, exec availability, etc.) of established partnership and work with marketing peers to determine KPIs and assess performance for marketing workstreams and tactics.
Maintains the utmost professionalism and responsiveness with partners, demonstrating appropriate urgency in addressing partner requests and input.
Partners with Carta sales/delivery/advisory teams, and marketing plus equivalent contacts on the alliance side, to understand ongoing and point-in-time enablement needs to facilitate partnership objectives.
Works with the Carta content and customer marketing teams, internal experts and partner marketers to develop mid to bottom of funnel collateral and digital content for diverse enablement use cases and social proof.
Captures and communicates customer success stories and in-progress deals to derive insights and replicate effective strategies for both partner and internal teams.
Collaborates with partner teams, Carta web team and performance marketing to create and optimize digital content.
Interfaces with Carta social team to activate content in support of partnership goals and to reinforce joint marketing activities.
As needed, works with the Product Marketing team to evolve messaging and positioning for product integrations.
Aligns with Communications teams on media efforts for new and ongoing alliances, ensuring consistent messaging.
Engages with alliance partners on key mutual events, encompassing fully-owned to third-party events, targeting key prospect and customer audiences
In conjunction with partner marketing teams and Carta field marketing teams, develops localized field strategies concentrating efforts in key geo-hubs such as the New York Metro and San Francisco Bay Area.
Designs thoughtful field marketing activations that incorporate thought leaders, experts and executives from alliance partners and Carta for live events.
Leverages partner stakeholders for Carta events and speaking opportunities.
Works with lifecycle marketing and events on both partner and Carta teams as needed to drive prospect and customer participation.
Develops and manages a target list of Alliances prospects with partner teams for ABM in conjunction with the Carta sales teams.
Partners with ABM teams to create workstreams specific to prospect lists.
Reports to partners on progress with top targets on program engagement.
Determines and allocates co-marketing budget for ABM if prioritized by partner in conjunction with brand and demand gen team.