AI-Enabled Marketing Generalist (Growth & Execution)

Bamboo Works

2d

About The Position

We are seeking a forward-thinking, high-leverage Marketing Generalist. This isn't a traditional post and ghost social media role; we are looking for an AI-native builder who believes that the future of marketing lies in technical efficiency and scalable systems. In this role, you will act as a force multiplier. You will balance the creative demands of organic brand building with the technical execution of AI-driven outreach, media positioning, and paid advertising. We need a Generalist who doesn't just manage channels but architecturally designs them to convert.

Requirements

• Proven track record of running successful paid ad accounts with measurable ROI.
• Experience in B2B or PLG (Product-Led Growth) environments where conversion is the primary KPI.
• Expert-level prompt engineering and familiarity with the evolving AI marketing landscape.
• Exceptional writing skills (both for humans and for SEO/Algorithms).
• A portfolio or case studies showing how you’ve taken a project from "zero to one" independently.
• You have a stack of AI tools you use daily.
• You understand how to use LLMs, automation platforms (Zapier/Make), and AI creative tools to 10x your individual output.

Responsibilities

• Build, launch, and optimize automated email sequences designed to move prospects from "curious" to "active users."
• Leverage AI tools (e.g., Clay, Apollo, or custom GPT scripts) to research prospects and personalize outreach at a level that feels human but operates at scale.
• Track conversion rates, iterate on messaging, and relentlessly optimize for activation.
• Develop the strategy for paid acquisition (Meta, LinkedIn, Google, etc.) and manage the full cycle: from creative briefing (using AI for image/ad copy generation) to campaign setup, bidding strategy, and attribution.
• Rapidly test and kill campaigns based on CAC/LTV data.
• Design and execute PR campaigns that move the needle, aiming for media mentions and thought leadership.
• Use AI to monitor trends, identify journalist beats, and craft high-signal pitches that land placements in top-tier publications and niche industry newsletters.
• Turn internal data and company wins into compelling narratives that earn organic reach.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed