Marketing Generalist

BB Imaging•Kansas City, MO

2d•Remote

About The Position

At BB Imaging, we’re more than a diagnostic imaging company—we’re a collaborative, purpose-driven team dedicated to elevating diagnostic services and the sonographers who make it possible. Guided by our mission to make high-quality ultrasound accessible for every patient, we’re building a marketing function that is nimble, creative, and deeply connected to the communities we serve. As our Marketing Generalist, you’ll be the hands-on engine behind three critical pillars of our marketing operation: Talent Marketing (recruiting), Internal Marketing (retention), and Sales Marketing (growth). You’ll work directly under the Vice President, Sales and Marketing, executing strategies developed at the leadership level with precision, creativity, and consistency across all three arms. This is a role for a doer—someone who thrives in a fast-moving environment, can set up and run a campaign from end to end, thinks tactically, and takes pride in delivering polished, on-brand work. You’ll have support from copywriters and graphic designers for heavier creative lifts, but you’re the quarterback who keeps it all moving.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field, and 2–4 years of hands-on marketing experience—preferably in healthcare or a fast-paced small-team environment
Demonstrated experience executing digital ad campaigns across Google, Meta, and/or LinkedIn—from setup to optimization
Experience coordinating events or tradeshows, including logistics, vendor management, and on-site execution
Proficiency with Salesforce, Asana, Mailchimp, Canva, SquareSpace, Gem, and other digital marketing tools
Proven experience using AI tools and automation to enhance content creation, reporting, and campaign workflows
Strong project management skills with the ability to handle multiple active campaigns across different audiences simultaneously
A sharp eye for brand consistency—you apply standards precisely and catch inconsistencies before they go out the door
Excellent written and verbal communication skills with the ability to brief creatives clearly and collaborate cross-functionally
Resourceful and solution-oriented—comfortable operating with direction, taking initiative, and adapting when priorities shift
A collaborative spirit with a bias for action: you get things done, follow through, and communicate proactively
Must be legally authorized to work in the United States for any employer without sponsorship, now or in the future

Responsibilities

Execute recruiting campaigns that attract mission-aligned sonographers and clinical staff to BB Imaging’s talent community across digital and traditional channels
Support coordination logistics for career fairs, recruiting events, and campus outreach, including booth setup, collateral, and follow-up campaigns
Collaborate with the Recruiting team and Social Media Specialist to translate culture moments and employee stories into compelling talent-facing content
Execute internal communication campaigns that strengthen team culture, celebrate milestones, and reinforce BB Imaging’s mission and values
Develop and distribute internal and external newsletters, announcements, and recognition content in coordination with leadership
Create and manage content templates that internal teams can use to maintain brand voice in day-to-day communications
Support employee engagement initiatives by translating programs into well-packaged, visually consistent marketing assets
Execute integrated sales marketing campaigns that generate leads, support pipeline activity, and strengthen client relationships
Develop sales collateral including one-pagers, case studies, email campaigns, and presentation decks in close partnership with the sales team
Set up and manage paid digital advertising campaigns (Google, Meta, LinkedIn) aligned to strategies developed by leadership
Plan and coordinate conferences, tradeshows, and client-facing events—managing logistics, materials, shipping, and on-site representation
Maintain and update the website and digital channels to ensure accurate, brand-compliant content
Execute multi-channel marketing campaigns across all three pillars—from setup and scheduling to monitoring and wrap-up reporting
Set up, manage, and optimize digital ad campaigns on platforms including Google Ads, Meta, and LinkedIn
Coordinate and manage events, conferences, and tradeshows end-to-end: logistics, materials, travel, vendor coordination, and post-event follow-up
Brief and manage copywriters and graphic designers, providing clear direction to keep creative assets on-brand and on-deadline
Manage email marketing workflows, including list segmentation, automation setup, and performance tracking
Develop working knowledge of HIPAA requirements and serve as a compliance checkpoint for all marketing materials, ensuring proper handling of PHI and alignment with healthcare privacy standards
Maintain consistent presence across digital channels including website updates (SquareSpace), social media scheduling, and digital advertising
Track and report on campaign performance metrics (CTR, leads, engagement, conversions), providing clear summaries for leadership review
Manage multiple projects simultaneously using Asana, keeping timelines organized and stakeholders updated
Leverage AI and automation tools to streamline campaign workflows, content drafting, and reporting tasks
Ensure brand consistency across every deliverable—applying BB Imaging’s brand guide, content pillars, and voice standards at every touchpoint
Monitor industry trends, competitor activity, and emerging marketing tools to continuously sharpen our approach