Lead Instructor: AI-Enabled Product Marketing Manager

General Assembly

9h • Remote

About The Position

General Assembly is delivering an intensive reskilling program designed to transition experienced Customer Success and Account Management (CSAM) professionals into AI-Enabled Product Marketing Manager (PMM) roles. As the Lead Instructor, you will be responsible for guiding these professionals as they learn to own the positioning, messaging, and launch strategy for enterprise AI offerings. You will help them bridge the gap from relationship management to strategic product marketing, ensuring they can effectively market complex tools like Copilot and Azure AI Foundry.

Requirements

• 7+ years in product marketing, with at least 2+ years of recent experience specifically positioning and launching AI-powered products at an enterprise scale.
• Deep expertise in the "PMM core": positioning, messaging, personas, and go-to-market (GTM) launch motions.
• Proven experience coaching, mentoring, or instructing professionals. You must be able to translate high-level marketing strategy into digestible, practical steps for a remote cohort.
• A strong understanding of the Microsoft AI ecosystem (Copilot, Azure AI, and Foundry) and how these tools compete in the current market.
• AI-900 certification is required.

Nice To Haves

• Experience as a Senior PMM or Director of PMM at a major tech firm (Microsoft, Google, etc.) is a significant plus.

Responsibilities

• Lead Live Instruction: Deliver high-energy, synchronous remote lectures on PMM fundamentals, including AI positioning frameworks, messaging, and persona development.
• Facilitate Strategy Workshops: Guide students through hands-on "build-along" activities where they create messaging frameworks, competitive intelligence reports, and launch strategy documents.
• Storytelling & Messaging Mentorship: Leverage the learners' existing customer-facing strengths to help them craft compelling, AI-driven customer stories and value propositions.
• Review Market Deliverables: Provide expert, actionable feedback on student projects focused on launch motions and market-entry activities for AI products.
• AI Tool Integration: Teach students how to comfortably use analytics and AI content tools to iterate on messaging and improve marketing efficiency.

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed