Senior Product Marketing Lead, AI

Gradial•Seattle, WA

About The Position

Gradial is seeking its first Product Marketing Lead to define a new category and establish the product marketing function from the ground up. This foundational role will be responsible for positioning the company to a wide range of stakeholders, including executives, buyers, operators, analysts, and the broader market. Reporting to the Founder and Chief Growth Officer, this position is ideal for someone with experience in an early-stage startup who has successfully driven growth through a significant scale phase in a category-defining business. The role involves shaping the narrative across the entire product portfolio, from core platform positioning and product launches to customer success stories, competitive strategy, and analyst relations. Collaboration with founders, product, sales, and customers will be key to ensuring Gradial communicates a unified and clear message across all platforms. The ideal candidate possesses strong instincts, sharp judgment, and high conviction, with a proven ability to establish a new category as inevitable.

Requirements

5+ years of product marketing experience in B2B SaaS, ideally in a product-led or category-creating company
Experience joining an early-stage startup, roughly under 250 employees, and driving it through a significant scale phase as a category-defining business
Strong track record owning positioning, launches, competitive strategy, customer storytelling, and sales enablement
Exceptional writing and storytelling skills with the ability to create sharp narratives that influence buyers, operators, analysts, and internal teams
Ability to translate complex product capabilities into clear market value for both technical and non-technical audiences
Experience working closely with founders, product teams, and go-to-market teams in fast-moving environments with little existing structure
High ownership mindset with comfort operating as a builder and individual contributor while laying the foundation for a future function
Strong customer instinct and a habit of staying close to users, buyer pain points, objections, and product truth
Confidence and judgment to make strategic messaging decisions and hold the line as the company grows

Nice To Haves

Experience at a high-performing startup that scaled meaningfully from early stage to broad market adoption
Familiarity with AI-native products, AI-leaning developer tools, or modern MarTech platforms
Experience introducing a new category or making new market language stick in a competitive space

Responsibilities

Define and defend Gradial’s positioning across the portfolio, ensuring our homepage, pitch, launches, and market narrative tell one clear story
Name and shape the category before someone else does through sharp messaging, proprietary research, and language that sticks in the market
Own product and company messaging for executives, buyers, operators, and technical stakeholders across every major channel
Lead product launches as narrative moments, building the storyline, proof points, founder content, customer voice, and go-to-market coordination end to end
Build competitive positioning that helps us win in live deals against adjacent platforms, established incumbents, and agency alternatives
Partner closely with Sales to sharpen differentiation, strengthen objection handling, and improve win rates where it matters most
Turn customer wins into category-defining stories by building a repeatable engine for case studies, named talks, videos, PR moments, and co-marketing assets
Talk to customers and power users frequently, using those insights to refine messaging, uncover proof points, and keep our story grounded in reality
Own analyst relations across top industry firms, shaping how the market understands the category and where Gradial fits
Hold a high bar for clarity and consistency, protecting the company from diluted messaging as we scale