AI Content Specialist
About The Position
DemandTec is seeking an AI Content Specialist to own the company's content output across various channels, including their newsletter, social media, thought leadership, and CPG network engagement content. This role is ideal for someone who integrates AI tools into their daily workflow for content production. The specialist will be responsible for writing, producing, and publishing content that enhances category authority, expands the company's audience, and supports demand generation initiatives, collaborating with the Product Marketing Manager (PMM) and SVP on editorial strategy.
Requirements
- 1 to 3 years of content experience in B2B technology, SaaS, or a related field.
- Genuine fluency with AI content tools: daily usage, understanding of limitations, and application of editorial quality control.
- Strong writing fundamentals: clear, audience-aware copy with a track record of producing content that earns attention.
- Experience contributing to a B2B social media presence with measurable results.
- Organized and self-managing: ability to own a multi-channel content calendar with minimal oversight.
- Candidates must be authorized to work in the United States without employer sponsorship, now or in the future.
Nice To Haves
- Experience writing for retail, CPG, supply chain, or enterprise software audiences.
- Newsletter or email marketing experience with ownership of performance metrics.
- Familiarity with HubSpot or similar tools for content distribution and tracking.
Responsibilities
- Own the end-to-end content production process using AI tools to draft, edit, and publish content at scale across formats and channels.
- Develop and maintain prompt frameworks and AI-assisted workflows to ensure consistent brand voice and editorial quality.
- Own and maintain the content calendar across channels and audiences, ensuring reliable publishing cadences without compromising quality.
- Own DemandTec's flagship newsletter, The CTI Brief, from editorial direction to final send, aiming to make it a must-read for retail and CPG trade professionals.
- Develop editorial themes aligned with DemandTec's category positioning and thought leadership priorities.
- Track and optimize newsletter performance metrics, including open rates, click-through rates, subscriber growth, and audience quality.
- Own DemandTec's LinkedIn presence, including company page content, post cadence, and social media support for key leaders.
- Build and execute a social content calendar that reinforces category ownership, highlights proof points, and drives engagement with the retail and CPG audience.
- Draft blog posts, articles, and POV content in partnership with the PMM and SVP to support category authority and demand generation campaigns.
- Develop content for CPG network engagement programs targeting the supplier community.
- Partner with the Brand and Events marketer to ensure content supports event campaigns, trade show presence, and sponsored placements.
Benefits
- health, dental, and vision insurance
- 401(k)
- paid time off
- professional development support
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
