AI Content Strategist

Evolve

14h • $110,000 - $135,000 • Remote

About The Position

At Evolve, we’re on a mission to make vacation rental easy for everyone. Our high-performing, customer-obsessed team runs on curiosity, communication, and accountability—working together to create exceptional experiences for our owners and guests. Whether solving big challenges, delivering outstanding results, or celebrating wins, we approach every day with purpose and passion. If you’re ready to join a mission-driven company where every teammate has the opportunity to thrive, Evolve might just be the place for you.

Evolve is on a mission to make vacation rental easy for everyone. At our scale, that means our brand has to show up consistently and beautifully across hundreds of content touchpoints — blog posts, emails, social ads, help articles — often all at once.

We're looking for an AI Content Strategist to lead how we build, train, and operate our AI-powered content engine. This is primarily a builder and systems role — roughly 80% of your time will be spent designing AI workflows, training AI tools on our brand voice, building self-service content systems for the team, and producing AI-generated content at scale. The other 20% is about knowing when a campaign, launch, or key moment needs a human creative touch — and being the person who delivers it.

Requirements

• 4+ years of experience in content marketing, brand, or a creative role where quality and consistency were non-negotiable, with a portfolio that reflects strong brand sensibility and visual design skills (Figma, Canva, or Adobe Suite)
• Deep hands-on expertise with AI content tools (Claude, ChatGPT, Gemini, or similar), including prompt engineering and training AI models on brand voice and style
• A systems-first mindset with demonstrated experience building repeatable content workflows and automation using tools like Zapier or Make
• Strong creative judgment — you know when to let AI run and when to take the wheel, and you're energized by building systems that enable the whole team, not just producing great work yourself
• Comfortable managing external creative contractors or agencies, briefing and QA-ing their work to ensure brand-consistent delivery

Nice To Haves

• Experience with AI agent workflows or multi-agent content systems
• Hospitality, travel, or marketplace industry background

Responsibilities

• Design, build, and continuously refine AI-powered content workflows that produce on-brand output across every format — blog, email, social, help center, and more
• Create and maintain brand training materials, prompt libraries, and style guides that teach our AI tools how Evolve sounds, thinks, and communicates
• Evaluate, onboard, and optimize AI content tools as the landscape evolves
• Build self-service templates and workflows so every marketer on the team can produce great content independently and at scale
• Own Evolve's brand voice, tone, and visual standards — and make them actionable for both humans and AI tools through clear documentation, guidelines, and training resources
• Build and maintain the internal content toolkit: templates, asset libraries, and AI usage playbooks that empower the team to create confidently and consistently
• Review and QA contractor and AI-generated output before it publishes
• Produce high-quality brand content — visual design, copy, or a combination — for campaigns, launches, and moments where human craft makes the difference
• Manage external creative partners when we need to expand capacity, ensuring every partner understands our brand and delivers work that feels like Evolve
• Set the creative standard for what "great" looks like at Evolve

Benefits

• Industry-competitive pay
• Equity in the company
• 401(k) with a 4% immediate vesting match
• 16-18 weeks of paid parental leave for birthing parents
• 10 weeks of paid parental leave for non-birthing parents
• Infertility coverage
• Comprehensive medical, dental, and vision plans
• 100% employer-paid dental and vision for individual coverage
• Low-cost medical option
• 10 free mental health visits
• Pet insurance
• Generous PTO
• RTO (for full-time exempt employees)
• Sick leave
• Holidays
• A personal holiday to celebrate what matters most to you
• Annual Evolve travel credit after one year
• Discounts on stays at all Evolve properties
• World-class onboarding programs
• Learning and development resources to help you grow your impact
• Employee Resource Groups celebrating our diverse communities at Evolve

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed