Content Strategist

American Academy of Family Physicians • Leawood, KS

22h • Hybrid

About The Position

When you join the American Academy of Family Physicians (AAFP), you are at the center of transforming health care. You are on the leading edge of ensuring family doctors have what they need to adapt, and you are part of a legacy that has been instrumental in improving and advocating for family medicine since 1947. Make an impact that matters. Be Team AAFP.

Requirements

• Bachelor’s degree (or through equivalent work experience) in communications, marketing, English, or related area, plus a minimum of four years of related work experience.
• Excellent written/verbal communication skills
• Strong critical thinking and problem-solving skills
• Demonstrated success in working with editorial plans and working within content strategy frameworks.
• Basic understanding of web analytics.

Nice To Haves

• Publishing experience in digital channels, including principles of information architecture, componentized content management systems, syndication, SEO best practices and GEO/AEO best practices.

Responsibilities

• Responsible for one or more core content areas; builds subject matter expertise in order to develop or tailor messaging, content plans and strategies, and drive engagement; continuously improves AAFP content through audits, measurement, optimization and process improvement.
• Collaborates with editors, writers, designers and marketers to produce and distribute engaging content.
• Routinely audit content and identify areas for improvement.
• Builds schedules, ensure deliverables are met, measure effectiveness, and share insights and best practices.
• Delivers member value through resources, education and connection; help drive organizational revenue by driving member value and thereby member retention.
• Other duties as assigned.

Benefits

• The work of the AAFP serves family physicians so they can best care for their patients and communities.
• Attracting good people, and keeping them, is essential to the strategy of a successful organization. We recognize that our success depends on the quality of our staff. We need to attract talented, qualified professionals and provide them with opportunities for advancement in all aspects of their professional life.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level