Digital Content & AI Optimization Specialist

Gunner • Stamford, CT

3d

About The Position

This role sits at the intersection of digital marketing, content strategy, and artificial intelligence. The specialist will help reverse-engineer how Large Language Models (LLMs) source, evaluate, and recommend brands, and will create the high-quality content required to capture digital real estate. The goal is to ensure that when homeowners ask AI platforms like ChatGPT, Gemini, or Perplexity for recommendations in the roofing and home improvement industry, the answer is Gunner.

Requirements

• Strong familiarity with leading LLMs and AI-powered search engines.
• Understanding of how AI models work (e.g., prompt engineering, context windows, and hallucinations).
• Foundational understanding of Retrieval-Augmented Generation (RAG), Natural Language Processing (NLP), and how AI systems index and pull real-time data from the web.
• Familiarity with on-page SEO, structured data (Schema markup), and semantic HTML.
• Ability to use basic analytics tools to track performance, run A/B tests on content, and interpret data to adjust strategies.
• Recent graduate (0–2 years experience) with a degree in Marketing, Communications, English, Computer Science, or a related field.
• Exceptional writing skills; ability to distill complex construction or roofing concepts into digestible, authoritative content.
• Ability to maintain a consistent, professional, and approachable tone that aligns with Gunner’s premium brand identity.
• Solid grasp of inbound marketing principles, content marketing funnels, and traditional SEO best practices.
• Agility and curiosity; ability to thrive in a fast-paced environment and experiment in a rapidly changing field.

Responsibilities

• Research and test how major LLMs (ChatGPT, Gemini, Claude, Perplexity) retrieve and rank information related to the roofing and home improvement industry.
• Write, edit, and publish clear, authoritative, and engaging content (blogs, FAQs, whitepapers, case studies) designed to be highly "readable" by both humans and AI models.
• Update existing web copy, service pages, and knowledge bases to ensure brand messaging is accurately ingested by AI web crawlers.
• Track Gunner’s brand visibility and sentiment within AI platforms.
• Design testing methodologies using various prompts to measure our "share of voice" in generative outputs.
• Work with development and traditional marketing teams to implement technical web updates that support AI discovery.

Benefits

• An unmatched, high-energy company environment
• 401(k): Company match after 6 months
• United Healthcare (medical, dental, vision) with company contribution after 60 days
• PTO: Unlimited plan after 60 days
• Company-issued iPhone and MacBook
• Clear path to promotions within the organization

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level