Content Specialist

Jars Cannabis • Troy, MI

2d • $50,000 - $60,000 • Onsite

About The Position

The ASB Content Specialist is responsible for producing engaging visual content that supports brand growth, product marketing initiatives, retail promotions, community engagement, and customer acquisition efforts. This role serves as the primary content production resource for the marketing team, creating photography, videography, motion graphics, and digital content that brings the brand to life across all channels. Working closely with the Brand Marketing Manager, Product Marketing Specialist, and Creative Designer, this position helps drive brand awareness, customer engagement, and campaign performance through compelling visual storytelling and high-quality content execution.

Requirements

• 2-5 years of experience in content creation, multimedia production, videography, photography, or related creative fields.
• Proficiency in Adobe Creative Suite, including Premiere Pro, After Effects, Photoshop, and Lightroom.
• Experience producing content for social media and digital marketing channels.
• Strong understanding of video production workflows and visual storytelling principles.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Familiarity with cannabis compliance guidelines and platform restrictions is a strong plus
• Comfortable renting gear and working with agencies, models, and external partners as needed
• Must be 21 years of age or older and have reliable transportation
• Open availability to work non-traditional hours, including nights, weekends, holidays, and events
• Must be willing to submit to a background check

Responsibilities

• Capture and produce photo and video content for retail locations, products, events, partnerships, and community initiatives.
• Create engaging short-form video content for social media platforms including Instagram Reels, TikTok, YouTube Shorts, and emerging channels.
• Develop content that supports product launches, promotional campaigns, and brand initiatives.
• Execute on-location content shoots across retail stores and events.
• Edit video content for social media, digital advertising, website, email, and internal communications.
• Create motion graphics, animations, and dynamic visual elements to enhance campaign performance.
• Optimize content formats for multiple platforms and audience segments.
• Manage post-production workflows including color correction, audio editing, and graphic integration.
• Organize, catalog, and maintain photography and video assets.
• Assist in content calendar planning and execution.
• Recommend new content opportunities and creative approaches based on industry trends and platform best practices.

Benefits

• Free Employee Assistance Program
• Health, Dental, Vision, and Voluntary Life Insurance (full-time employees only)
• 401(k) Plan
• Paid Sick Leave
• Employee Discount
• Internal Growth Opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed