Content Specialist
About The Position
SpyCloud is seeking a Content Specialist to support the full content creation and execution lifecycle, influencing brand awareness, customer acquisition, and retention. Reporting to the Manager, Content Marketing, this role collaborates across the business to structure messaging and assets, produce content in multiple formats, and report on key metrics. The position works with the marketing and product marketing teams, SpyCloud subject matter experts, and other stakeholders to create and optimize content for audiences across cybersecurity solution areas and customer industries. The specialist contributes content ideas for marketing programs and sales outreach; writes and repurposes content such as reports, blogs, case studies, guides, emails, newsletters, and web copy; supports publishing in WordPress; applies SEO/AEO practices; audits and manages content; and reports on content KPIs. The role requires an organized, curious, motivated, collaborative, and data-driven marketing professional. The position reports to the Manager, Content Marketing.
Requirements
- At least 5 years of content or communications experience marketing technology solutions to large enterprises.
- Technology or software experience is required.
- A diverse content portfolio demonstrating strong, compelling writing and a proven track record of creating impactful marketing content.
- Working familiarity with Google Suite, CMS platforms such as WordPress, project management tools such as Asana, and SEO/AEO best practices and tools such as AirOps.
- Strong use of AI for content research, ideation, and workflows or production, while maintaining high writing standards and ethical use of AI in final deliverables.
- High degree of responsibility and follow-through.
- Ability to prioritize and manage multiple projects while communicating and coordinating clearly with stakeholders.
Nice To Haves
- Experience in the B2B cybersecurity industry.
Responsibilities
- Contribute content ideas to enhance marketing programs and sales outreach, and recommend content based on strategic objectives and distribution channels.
- Write and repurpose content across formats, maintaining SpyCloud’s brand tone and voice and optimizing for search and user experience.
- Support the web manager with content publishing in WordPress.
- Apply SEO/AEO strategies to update content and improve reach and discoverability.
- Conduct regular content audits to identify gaps and opportunities to repurpose or refresh content.
- Support product marketing by drafting and copy editing content about SpyCloud solutions and customer industry verticals.
- Co-manage the content library through a third-party tool.
- Build relationships with SpyCloud subject matter experts to align content with relevant audiences, industries, and focus areas.
- Work with leadership to report on strategic content KPIs and adapt strategies based on performance.
Benefits
- 401(k) with employer contribution (U.S.-based employees).
- Health, vision, and dental insurance (U.S.-based employees).
- Health Savings Account available with employer contribution (U.S.-based employees).
- Employer-paid life, short-term disability, and long-term disability insurance (U.S.-based employees).
- Generous paid time off plan and 16 paid holidays per year (U.S.-based employees).
- Retirement savings plan with employer contribution (U.K.-based employees).
- Employer-provided private health insurance and healthcare cash plan (U.K.-based employees).
- Employer-paid life insurance, income replacement, and critical illness protection (U.K.-based employees).
- Employee Assistance Program (U.K.-based employees).
- 25 days of annual accrued holiday, 8 paid bank holidays, and a paid company shutdown during winter holidays (U.K.-based employees).
- Flexible and remote-friendly work options.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
