Content Specialist

American Pride Bank • Macon, GA

11h

About The Position

The Content Specialist is a hands-on, high-volume creative production role on the marketing team, suited to a strong designer who also writes well and pays close attention to detail. The role produces a wide range of digital and print marketing materials and content, and may include photography and video at community events. It offers early-career ownership of creative work and exposure to multiple parts of a marketing function.

The Content Specialist reports to the Director of Marketing & Communications and works day to day with the Marketing Manager. The position supports graphic design, content creation, brand stewardship, photography and video, social media content, print production coordination, and project support.

Requirements

• 1–3 years of experience in graphic design, marketing, communications, or a related field; relevant internship and freelance work counts.
• A portfolio or sample of 5–10 pieces demonstrating design work.
• Proficiency in Adobe Creative Suite, including InDesign, Photoshop, and Illustrator, and Canva.
• Solid command of typography, layout, hierarchy, and color, and the discipline to work within an existing brand system.
• Strong writing and editing skills, clean grammar, and an ear for tone.
• Exceptional attention to detail.
• Comfort producing a high volume of quality work.
• Bachelor’s degree in graphic design, marketing, communications, or a related field, or equivalent practical experience and a portfolio that demonstrates ability.

Nice To Haves

• Familiarity with generative AI tools and a desire to learn more.
• Motion graphics or animation experience, such as After Effects, Canva animation, or CapCut.
• Photography experience and an eye for composition and lighting.
• Experience building email templates in a marketing platform.
• Experience with social scheduling and listening tools.
• Interest in banking, financial services, or another regulated industry.

Responsibilities

• Design digital and print marketing collateral, including social graphics, email templates, web banners, flyers, brochures, rate cards, signage, event materials, and presentation decks.
• Use Adobe Creative Suite and Canva to produce high-quality work efficiently.
• Work within the American Pride Bank brand system and suggest thoughtful ways to extend it.
• Use generative AI tools responsibly for drafting and ideation, reviewing and editing all output before publication.
• Write and edit copy for social posts, emails, web pages, blog articles, internal announcements, and event promotions.
• Adapt written content to the appropriate tone, length, channel, and audience.
• Develop content ideas highlighting the bank’s customers, employees, and community involvement.
• Apply brand guidelines consistently and build and maintain reusable templates.
• Organize the brand asset library, including logos, photography, fonts, and file versions.
• Capture social media-style photos and video at branch events, community sponsorships, ribbon cuttings, and employee moments.
• Edit and retouch images for web, social, print, and internal channels.
• Produce creative assets for the social content calendar.
• Support publishing and community monitoring with the Marketing Manager, escalating matters requiring a response from Compliance or Retail.
• Prepare print-ready files with correct specifications, bleeds, color profiles, and dimensions.
• Coordinate with print vendors on quotes, proofs, timelines, and delivery, and review physical proofs before production.
• Help track printed-material inventory across branches.
• Track deadlines across concurrent projects and flag conflicts early.
• Maintain organized project files and archives.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level