AI and Automation Implementation Manager, Corporate Marketing

WTW•Philadelphia, PA

10d•Remote

About The Position

WTW Corporate Marketing is embedding AI, automation and data more deeply into its work as part of a period of significant transformation. This hands-on individual contributor role will help turn the Corporate Marketing AI roadmap into practical, adopted workflow improvements across brand and content quality, creative asset production, campaign delivery, digital marketing, events, intake, approvals, reporting and analytics. The role reports to the Head of Digital Marketing and is part of the broader Marketing and Communication AI and automation capability, alongside a Shared AI Solutions Developer and the AI and Automation Manager, Corporate Communication. The position partners with Corporate Marketing, Segment Marketing, IT, Sales Operations, Analytics and external vendors to understand workflows, diagnose friction and assess AI and automation capabilities across the MarTech stack. It works closely with the Shared AI Solutions Developer to translate business requirements and workflow reviews into technically sound solutions, and supports adoption with guidance, playbooks, training materials and benefit tracking. The role also helps marketers use data, trends and performance insight to improve future content and campaign decisions, and reports progress to marketing leadership.

Requirements

Strong, well-rounded marketing knowledge, including some combination of brand, content, creative production, campaign delivery, digital marketing and/or marketing operations.
Proven experience implementing and developing AI and automation solutions for marketing or similar commercial teams, including workflow redesign, process simplification and tool evaluation.
Fluency in how AI and automation are reshaping marketing work, with experience using AI-enabled tools such as Copilot or equivalent to improve quality, efficiency and effectiveness.
Working knowledge of the MarTech landscape, such as Adobe, Marketo, Sitecore, Wrike, Cvent, Power BI and Microsoft 365, and ability to assess capabilities and identify practical improvement opportunities.
Ability to translate business needs into clear requirements for a technical developer and partner closely with a solutions developer without formal people-management responsibility.
Strong analytical mindset and ability to use data, benchmarks and metrics to identify friction, prioritize opportunities and measure impact.
Excellent stakeholder management and relationship-building skills, with the ability to build trust and influence marketing leaders and colleagues without formal authority.
Highly organized, detail-oriented and adaptable, with the ability to manage multiple concurrent priorities across geographies and time zones.
Experience designing adoption support materials, including guidance, playbooks and training content.
Aptitude for synthesizing direction, navigating ambiguity and prioritizing actions from a variety of stakeholders.
Bachelor’s degree or equivalent experience in marketing, communication, business, technology or a related field.

Nice To Haves

Experience working within a large, complex, global organization.

Responsibilities

Translate the Corporate Marketing AI and automation roadmap into practical, adopted workflows that simplify marketing work and reduce manual effort.
Identify and prioritize workflow improvement opportunities across brand and content quality, creative asset production, campaign delivery, digital marketing, events, intake, approvals, reporting and analytics.
Partner with Corporate Marketing, Segment Marketing, IT, Sales Operations, Analytics and external vendors to understand workflows, diagnose friction and design more effective ways of working within Corporate Marketing platforms, standards and processes.
Assess AI and automation capabilities across the MarTech stack, including Adobe, Marketo, Sitecore, Wrike, Cvent, Power BI, Microsoft 365 and other vendor tools, to reduce duplication, improve self-service and support better planning decisions.
Work with the Shared AI Solutions Developer to translate workflow reviews and business requirements into practical, technically sound solutions, providing marketing context and prioritization to guide build decisions.
Partner with the AI and Automation Manager, Corporate Communication to share learnings, avoid duplicated effort and maintain a consistent approach across Marketing and Communication.
Help marketers use data, trends and performance insight to improve future content and campaign decisions.
Support adoption by creating simple guidance, playbooks and training materials, and tracking benefits so teams understand what has changed, how to use it and the value it delivers.
Champion innovative approaches to AI, automation, analytics and emerging technologies to strengthen marketing effectiveness and colleague experience.
Establish and report measures of success for marketing efforts, including reduced process complexity, improved cycle times, increased self-service and reduced manual effort.
Build trusted relationships across Corporate Marketing, Segment Marketing leadership, IT, Sales Operations, Analytics and external vendors.
Maintain external benchmarking and market insight on AI, automation and MarTech trends, and bring best practices into Corporate Marketing’s roadmap and priorities.
Model WTW values of client focus, teamwork, respect, excellence and integrity.

Benefits

Competitive benefits package, subject to eligibility requirements.
Medical coverage, including prescription drug coverage and fertility benefits.
Dental and vision coverage.
Health Savings Account, Commuter Accounts, and Health Care and Dependent Care Flexible Spending Accounts.
Company-paid and supplemental life insurance, AD&D, group accident and group critical illness coverage.
Group legal coverage and identity theft protection.
Wellbeing program, mental health and emotional wellbeing resources, Employee Assistance Program, and other work/life resources.
Adoption assistance and surrogacy assistance.
Auto and home insurance and pet insurance.
Paid holidays and annual paid time off, including applicable state and local paid leave.
Company-paid short-term and long-term disability.
Other leave benefits, including bereavement, FMLA, ADA, jury duty, military leave, and parental and adoption leave.
Qualified contributory pension plan, if eligible.
401(k) plan with annual nonelective company contribution.
Non-qualified retirement plans for eligible senior-level colleagues.
Annual short-term incentive bonus eligibility.