AI and Automation Implementation Manager, Corporate Marketing

WTW•Philadelphia, PA

12h•$120,000 - $150,000•Remote

About The Position

WTW’s Corporate Marketing team is embedding AI, automation and data more deeply into its workflows to improve speed, quality and impact. This hands-on individual contributor role helps turn the Corporate Marketing AI roadmap into practical, adopted improvements across brand and content quality, creative asset production, campaign delivery, digital marketing, events, intake, approvals, reporting and analytics. Reporting to the Head of Digital Marketing, the role works within the broader Marketing and Communication AI and automation capability, alongside a Shared AI Solutions Developer and the AI and Automation Manager, Corporate Communication. It partners with Corporate Marketing, Segment Marketing, IT, Sales Operations, Analytics and external vendors to understand workflows, identify friction and assess AI and automation capabilities across the MarTech stack. The position supports adoption through guidance, playbooks, training materials and benefit tracking. It establishes measures of success, reports progress to marketing leadership, and brings external benchmarking and market insight into Corporate Marketing’s priorities. The role is based remotely in the United States. The annual base salary range is $120,000–$150,000, with eligibility for an annual short-term incentive bonus. Employment-based non-immigrant visa sponsorship or assistance is not offered for this opportunity.

Requirements

Strong, well-rounded marketing knowledge, including some combination of brand, content, creative production, campaign delivery, digital marketing and/or marketing operations.
Proven experience implementing and developing AI and automation solutions for marketing or similar commercial teams, including workflow redesign, process simplification and tool evaluation.
Fluency in how AI and automation are reshaping marketing work, with experience using AI-enabled tools such as Copilot or equivalent to improve quality, efficiency and effectiveness.
Working knowledge of the MarTech landscape, such as Adobe, Marketo, Sitecore, Wrike, Cvent, Power BI and Microsoft 365, and ability to assess capabilities and identify practical improvements.
Ability to translate business needs into clear requirements for a technical developer and partner closely with a solutions developer without formal people management responsibility.
Strong analytical mindset and ability to use data, benchmarks and metrics to identify friction, prioritize opportunities and measure impact.
Excellent stakeholder management and relationship-building skills, with ability to build trust and influence without formal authority.
Highly organized, detail-oriented and adaptable, with ability to manage multiple concurrent priorities across geographies and time zones.
Experience designing adoption support materials, including guidance, playbooks and training content.
Ability to synthesize direction, navigate ambiguity and prioritize actions across stakeholder input.
Bachelor’s degree or equivalent experience in marketing, communication, business, technology or a related field.

Nice To Haves

Experience working within a large, complex, global organization.

Responsibilities

Translate the Corporate Marketing AI and automation roadmap into practical, adopted workflows that simplify marketing work and reduce manual effort.
Identify and prioritize workflow improvement opportunities across brand and content quality, creative asset production, campaign delivery, digital marketing, events, intake, approvals, reporting and analytics.
Partner with Corporate Marketing, Segment Marketing, IT, Sales Operations, Analytics and external vendors to understand workflows, diagnose friction and design effective ways of working within Corporate Marketing platforms, standards and processes.
Assess AI and automation capabilities across the MarTech stack, including Adobe, Marketo, Sitecore, Wrike, Cvent, Power BI, Microsoft 365 and other vendor tools, to reduce duplication, improve self-service and support planning decisions.
Work with the Shared AI Solutions Developer to translate workflow reviews and business requirements into practical, technically sound solutions, providing marketing context and prioritization.
Partner with the AI and Automation Manager, Corporate Communication to share learnings, avoid duplicated effort and support a consistent approach across Marketing and Communication.
Help marketers use data, trends and performance insight to improve future content and campaign decisions.
Support adoption with guidance, playbooks, training materials and benefit tracking.
Champion innovative approaches to AI, automation, analytics and emerging technologies to strengthen marketing effectiveness and colleague experience.
Establish success measures for marketing efforts, including process complexity, cycle times, self-service and manual effort, and report progress to the Head of Digital Marketing, Global Marketing and Communication Operations Lead, and Corporate Marketing leadership.
Build trusted relationships with Corporate Marketing, Segment Marketing leadership, IT, Sales Operations, Analytics and external vendors.
Maintain external benchmarking and market insight on AI, automation and MarTech trends and bring best practices into the Corporate Marketing roadmap and priorities.
Model WTW values: client focus, teamwork, respect, excellence and integrity.

Benefits

Annual short-term incentive bonus
Medical insurance, including prescription drug coverage
Fertility benefits
Dental insurance
Vision insurance
Health Savings Account
Commuter accounts
Health Care and Dependent Care Flexible Spending Accounts
Company-paid life insurance and supplemental life insurance
Accidental death and dismemberment coverage
Group accident and critical illness coverage
Group legal benefits
Identity theft protection
Wellbeing program
Adoption assistance
Surrogacy assistance
Auto and home insurance
Pet insurance
Employee Assistance Program
Paid holidays
Annual paid time off, including state/local paid leave where required
Company-paid short-term and long-term disability
Other leaves, including bereavement, FMLA, ADA, jury duty, military leave, and parental and adoption leave
Qualified contributory pension plan, if eligible
401(k) plan with annual nonelective company contribution
Non-qualified retirement plans for eligible senior-level colleagues