Marketing Technology and AI Automation Specialist

Ziegler•Minneapolis, MN

About The Position

Ziegler Companies is seeking a Marketing Technology and AI Automation Specialist to build and administer its AI-enabled marketing operations ecosystem. The role designs, deploys, and optimizes AI agents, workflow automations, and marketing technology integrations to improve productivity, campaign execution, knowledge accessibility, and operational efficiency. The specialist works with Marketing Operations, Integrated Marketing, Digital, Communications, IT, and business stakeholders to identify repetitive work, automate processes, and develop scalable solutions that let marketers focus on strategy, customer engagement, and business growth. The position combines marketing technology administration with AI workflow development. It supports campaign execution and customer journey activities, develops self-service resources and governance practices, maintains connected systems and data structures, and helps users adopt emerging marketing technologies. The role also partners with IT and Data teams to ensure AI implementations are secure, compliant, and scalable. The listed pay range is $71,400 to $89,250, with starting wage dependent on skills, experience, education, and location. The range may vary by 10% depending on the applicant's location. Ziegler describes itself as a third-generation, family-owned CAT dealer founded in 1914, with more than 2,400 employees across 30+ locations in Minnesota, Iowa, and northern Missouri.

Requirements

Bachelor's degree in Marketing, Business Analytics, Information Systems, Computer Science, or a related field.
3–5 years of experience in marketing operations, marketing technology, automation, CRM administration, digital marketing, or related technical marketing roles.
Experience with marketing automation platforms, CRM systems, workflow automation tools, campaign execution processes, and customer data management.
Experience building, configuring, or supporting AI-powered workflows, copilots, agents, or automation solutions using Microsoft Copilot, Power Platform, ChatGPT, or similar technologies.
Understanding of marketing campaign development, customer journeys, audience segmentation, lead management, and demand generation processes.
Familiarity with workflow automation, API integrations, enterprise knowledge management, prompt development, and AI-enabled business processes.
Strong technical and analytical problem-solving skills, including the ability to translate business requirements into scalable automation and technology solutions.
Ability to identify opportunities to improve efficiency, reduce manual work, and enhance marketing effectiveness through AI and automation.
Experience working across marketing, sales, IT, and data teams on system integrations, process improvement, and user adoption.
Strong attention to detail, process orientation, and commitment to data quality, governance, and operational excellence.
Curiosity about emerging AI technologies and willingness to learn, experiment, and apply new capabilities in a rapidly evolving environment.

Responsibilities

Design, build, test, and maintain AI agents and Copilot-based workflows that automate marketing processes and improve operational efficiency.
Develop agentic workflows for campaign planning, persona mapping, content creation, segmentation, asset discovery, reporting, and customer journey execution.
Create and maintain marketing workbenches, knowledge repositories, prompt libraries, and AI-powered self-service tools.
Integrate AI agents with CRM, marketing automation platforms, analytics tools, DAM systems, websites, and internal knowledge resources.
Identify repetitive manual work and redesign processes using AI, automation, and workflow technologies.
Support campaign execution through automated workflows, audience management, lead routing, nurture programs, and reporting.
Collaborate with Integrated Marketing teams on workflow solutions that improve speed-to-market and campaign consistency.
Develop governance standards for AI use, prompt management, agent maintenance, workflow documentation, and user adoption.
Monitor automation performance, troubleshoot failures, optimize workflows, and ensure data accuracy across connected systems.
Maintain marketing taxonomies, metadata structures, and AI-accessible knowledge frameworks.
Train users on AI tools and support organization-wide adoption of emerging marketing technologies.
Evaluate AI platforms, capabilities, and use cases for measurable business value and marketing efficiency gains.
Partner with IT and Data teams to ensure secure, compliant, and scalable AI implementations.

Benefits

Health insurance
Dental insurance
Vision insurance
Life insurance
15 days of PTO in the first year, with accrual starting on day one
9 paid holidays
401(k) plan with company contribution and match
Health Savings Account (HSA), with Ziegler contributing up to $1,000 tax-free each year
Short-term and long-term disability insurance
Flexible Spending Account (FSA)
Employee Assistance Program (EAP)
Paid parental leave
Funeral leave
Fitness membership discount
Education assistance
Ongoing professional development and training
Work/life balance