Agricultural Marketing & Digital Communications Specialist
About The Position
RCIS is seeking an experienced marketing and communications professional with agricultural knowledge and an interest in supporting the crop insurance industry. The role develops and executes strategic communications and marketing initiatives to strengthen the RCIS brand, support business objectives, and deepen relationships with agents, growers, industry partners, and internal stakeholders. The position translates complex crop insurance, risk management, and agricultural topics into clear, compelling communications for varied audiences and channels. The specialist creates content and manages integrated digital marketing campaigns across email, web, social media, paid media, video, and other channels. The role works with business leaders and cross-functional teams, brings customer and agent perspectives into communications and product development, and helps position RCIS as a trusted resource in agriculture and crop insurance. The specialist also manages multiple projects, coordinates with internal and external partners, and ensures communications meet corporate governance, regulatory, legal, and brand requirements. The position requires a bachelor's degree and at least five years of marketing experience, including at least five years developing marketing strategies and executing campaigns. A degree in an agriculture-related communications or business field is strongly preferred. The role is full-time, with remote work available at listed locations. The stated proposed national salary range is $100,200–$164,100, and the position is eligible for a 15% short-term incentive bonus.
Requirements
- Bachelor's degree.
- At least 5 years of experience in marketing.
- At least 5 years of experience developing marketing strategies and executing marketing campaigns.
Nice To Haves
- Strong understanding of agriculture and the agricultural industry.
- Exceptional writing, editing, proofreading, and storytelling skills, including the ability to explain complex business and agricultural concepts clearly.
- Experience developing content for diverse audiences across digital and traditional channels, including agents, producers, and agricultural stakeholders.
- Experience managing social media, digital campaigns, and content marketing initiatives.
- Knowledge of digital advertising, content management systems, and emerging digital marketing trends.
- Strong project management and organizational skills, with the ability to collaborate across cross-functional teams and senior leadership.
- Degree in Agricultural Journalism, Agricultural Communications, Agricultural Business, Marketing, Communications, Public Relations, or a related field.
- Knowledge of crop insurance, risk management, agribusiness, or financial services supporting agriculture.
- Experience working directly with farmers, ranchers, agricultural organizations, or agribusinesses.
- Experience using analytics and marketing technologies to measure campaign effectiveness and optimize performance.
Responsibilities
- Develop and execute integrated marketing and communications strategies supporting RCIS business goals, customer engagement, agent relationships, and growth objectives.
- Create written content for internal and external audiences, including articles, blogs, email campaigns, presentations, podcasts, videos, marketing materials, digital content, social media, and executive communications.
- Translate complex crop insurance and agricultural topics into clear, engaging, audience-focused communications.
- Ensure messaging aligns with RCIS brand standards and accurately reflects industry trends, agricultural practices, and crop insurance solutions.
- Partner with business leaders to position RCIS as a trusted resource in agriculture and crop insurance.
- Develop and implement integrated digital marketing campaigns using email, web, social media, paid media, video, and other channels.
- Support RCIS products, services, agent distribution channels, and customer experience initiatives through campaigns.
- Monitor campaign performance and metrics, and recommend improvements to effectiveness, audience engagement, and return on investment.
- Maintain awareness of emerging marketing trends, digital communication strategies, and agricultural marketing best practices.
- Collaborate with sales, product, operations, field service, underwriting, claims, and leadership teams on business initiatives.
- Develop understanding of crop insurance, agricultural markets, farming operations, industry challenges, and customer needs.
- Provide customer, agent, and marketplace insights to support product and proposition development.
- Represent customer and agent perspectives in communications planning and execution.
- Identify opportunities to strengthen RCIS's position in the agricultural community through thought leadership, storytelling, and industry engagement.
- Manage multiple communications and marketing projects while meeting deadlines and budget expectations.
- Coordinate with internal teams, agencies, vendors, and industry partners to deliver projects successfully.
- Ensure communications comply with corporate governance, regulatory, legal, and brand requirements.
- Build strong stakeholder relationships and act as a trusted communications advisor.
Benefits
- Competitive pay and comprehensive benefits for employees and their families.
- May be eligible for bonuses and merit increases.
- Short-term incentive bonus eligibility set at 15%.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
