Aftermarket Marketing Manager

Astemo Indiana•Cypress, CA

16h

About The Position

The Marketing Manager develops and executes integrated marketing strategies to strengthen brand awareness, support sales growth, increase customer loyalty, and enhance customer engagement. The role leads trade shows, customer events, branding initiatives, loyalty programs, product promotions, and marketing communications, combining strategic planning with hands-on execution to deliver measurable results across multiple channels. The position develops annual marketing plans and go-to-market strategies, creates campaigns, establishes and evaluates KPIs, manages budgets, and collaborates with Sales, Product Management, and leadership. It owns the planning and evaluation of trade shows and events, stewards brand identity, oversees marketing content and communications, and executes digital campaigns and lead-generation activities. The role also partners across the organization, leads marketing project timelines, reports performance to leadership, and supports strategic initiatives and special projects.

Requirements

Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
At least 5 years of progressive marketing experience.
Proven success managing trade shows, events, branding initiatives, loyalty programs, and integrated marketing campaigns.
Strong project management and organizational skills.
Experience managing marketing budgets and external vendors.
Excellent written, verbal, and presentation skills.
Proficiency with Microsoft Office, CRM systems, and marketing platforms.

Nice To Haves

Experience in automotive aftermarket, manufacturing, industrial, or B2B industries.
Knowledge of digital marketing, SEO, social media advertising, and marketing automation platforms.
Graphic design or creative agency management experience.
Experience using analytics tools and marketing performance dashboards.
Photoshop experience.
Strong Excel and Word experience.

Responsibilities

Develop annual marketing plans aligned with company growth objectives and business unit priorities.
Create and execute campaigns to drive brand awareness, lead generation, customer retention, and revenue growth.
Establish marketing KPIs and evaluate campaign effectiveness using performance analytics.
Manage marketing budgets and maximize return on investment.
Collaborate with Sales, Product Management, and leadership to align marketing activities with business goals.
Develop go-to-market strategies for new product launches and promotional programs.
Develop, implement, administer, and continually improve customer loyalty and rewards programs.
Plan, execute, and evaluate trade shows, conferences, customer events, and corporate meetings.
Develop annual event calendars and budgets; manage booth design, logistics, vendors, sponsorships, promotional materials, and staffing.
Coordinate customer engagement activities before, during, and after events, and measure event performance, lead generation, engagement, and ROI.
Travel as required to support industry events and customer-facing activities.
Steward the company's brand identity, messaging, and visual standards and ensure consistent branding across materials, platforms, packaging, events, and communications.
Develop brand positioning strategies and manage relationships with external agencies, designers, and marketing vendors.
Support corporate communications and public relations initiatives as needed.
Create and oversee digital, print, advertising, email, social media, website, and sales-collateral content.
Develop customer-focused messaging about product value propositions and competitive advantages.
Support sales teams with marketing tools, presentations, and promotional materials; manage content calendars and campaign schedules.
Execute digital marketing campaigns across email, social media, websites, SEO, and paid media.
Generate and nurture marketing-qualified leads, monitor website and campaign performance, and use CRM and marketing automation tools to improve campaigns and reporting.
Identify opportunities to improve lead conversion and customer acquisition.
Partner with Sales, Product Management, Customer Service, and Executive Leadership; coordinate project timelines and resources.
Provide leadership with regular updates and performance reporting, and support strategic initiatives and special projects as assigned.