Affiliate Strategist

Tinuiti•New York City, NY

1d•Remote

About The Position

As the Affiliate Strategist, you will develop and implement affiliate marketing strategies and tactical plans tailored to client objectives. You will oversee affiliate program management from recruitment and activation through optimization, compliance, creative development, and reporting. The role involves analyzing performance data, identifying growth opportunities, resolving issues, and refining strategies to improve program outcomes. You will build and optimize relationships with new and existing publishers, serve as a primary client contact, lead weekly client calls, and guide long-term affiliate strategy to support brand goals, sustainable growth, visibility, and high-impact partnerships.

Requirements

5–7 years of experience in online marketing or e-commerce, with significant affiliate marketing expertise in an in-house, agency, publisher, or network role.
Proven track record of executing successful campaigns.
Deep knowledge of major affiliate networks, such as Impact Radius, Rakuten Marketing, and Commission Junction.
Capability in affiliate recruitment, fraud management, relationship-building, daily program operations, budget management, and analytics.
Ability to analyze data and use analytics tools to inform marketing decisions.
Advanced computer skills, including Microsoft Excel and PowerPoint.
Ability to multitask, prioritize, and manage time effectively across clients, partner relationships, and internal initiatives.
Excellent communication and interpersonal skills, with the ability to work effectively with internal and external teams.

Nice To Haves

Working knowledge of HTML.

Responsibilities

Develop and implement affiliate campaign strategies and tactical plans to achieve client objectives.
Oversee affiliate program management, including recruitment, activation, optimization, compliance, creative development, and reporting.
Identify innovative solutions and process improvements to increase client success in affiliate marketing.
Analyze program data to identify growth opportunities and address performance issues; use insights to refine strategies and outcomes.
Negotiate partnerships and placements with new affiliates and maintain and optimize relationships with existing publishers.
Maintain ongoing communication and optimize relationships with credible publishers.
Serve as a primary point of contact for clients on strategic inquiries and account questions.
Lead weekly client calls and manage follow-up communications to ensure clarity and progress toward goals.
Develop and implement long-term affiliate marketing strategy aligned with brand goals, sustainable growth, brand visibility, and expansion of high-impact partnerships.

Benefits

Unlimited paid time off.
Fully remote work environment and flexibility to take time off as needed.
20 paid holidays, including multiple long weekends.
Medical, dental, vision, life, and disability coverage.
Flexible spending accounts.
Retirement plan with 100% match on contributions up to 4%.
Fringe and Forma perks and wellness benefits.
Unlimited telemedicine and teletherapy at no cost.
Thankful giving.
Paid parental leave: birthing parents receive 16 weeks at 100% pay; partners receive 12 weeks after birth or adoption.
On-demand learning, mentorship, and leadership and management development programs and resources.
Discretionary performance bonus.