Advisor Target Reach Operations Manager (Hybrid - NYC)

Broadridge•New York, NY

2d•$125,000 - $145,000•Hybrid

About The Position

The AdvisorTarget Digital Advertising Operations Manager will execute digital advertising campaigns for clients and collaborate with Broadridge sales teams serving target markets. The role supports AdvisorTarget Reach, a paid digital media advertising solution for asset managers, wealth managers, broker-dealers, and publicly traded companies, using targeting, intent, segmentation, and analytics to reach financial professionals and individual investors. The manager will produce campaign reports for clients and internal stakeholders, serve as a subject matter expert to enable sales teams and answer customer workflow questions, and partner with the AT Reach Director of Sales to expand offerings and develop products through strategic partnerships. Examples include commercial use and integration of AdvisorTarget data with ad networks and audience-resale relationships with publishers. The role calls for an execution-oriented, collaborative teammate who can work independently in a fast-paced, growing business.

Requirements

At least three years of experience in the digital advertising space.
At least three years of sales or operations experience working directly with clients for a digital media agency, publisher, or programmatic digital media platform.
Broad understanding of the investment industry, gained through work at an agency serving financial services clients or a client-side role at a financial services firm in an in-house media buying team.
Hands-on proficiency with Google advertising platforms, DV 360, and LiveRamp.
Growth mindset and ongoing commitment to learning about the industries served and digital advertising.
Ability to identify trends, propose innovative ideas, and translate them into customer opportunities.
Ability to work collaboratively as a team player and independently in a self-sufficient work environment.

Responsibilities

Execute digital advertising campaigns on Google Ads, DV 360, LiveRamp, Meta, and LinkedIn.
Generate campaign reports for clients and internal Broadridge stakeholders.
Collaborate with Broadridge sales teams that work directly with target markets and own client relationships.
Serve as a subject matter expert, enabling sales teams to present the solution and explain its differentiators, answering customer workflow questions, and helping close business.
Partner with the AT Reach Director of Sales to expand offerings and develop new products through strategic partnerships.
Contribute ideas and best practices to improve digital media offerings and operations, identify trends, and develop customer opportunities.