Advisor Target Reach Operations Manager (Hybrid - NYC)

Broadridge•New York, NY

3d•$125,000 - $145,000•Hybrid

About The Position

Broadridge is hiring an experienced digital media advertising operations manager for AdvisorTarget Reach, a paid digital media advertising solution for asset managers, wealth managers, broker-dealers, and publicly traded companies. The offering uses targeting, intent, segmentation, analytics, and proprietary processes to activate financial professional and individual investor audiences. This position executes campaigns for clients and works with Broadridge sales teams that engage buyers in the target markets. The role requires a collaborative, self-motivated operator with a passion for digital media, marketing strategy, and accurate execution. The team works in a fast-paced, entrepreneurial environment and expects the manager to own projects and deliver with minimal supervision. The manager will also act as an internal point of contact for Broadridge stakeholders and account teams, contribute to better operating practices, and help scale the business. The position also supports sales enablement and product expansion. In partnership with the AT Reach Director of Sales, the manager will help develop offerings and strategic partnerships, including commercial use and integration of AdvisorTarget data with ad networks and advisor-audience resale relationships with publishers. The position is hybrid in New York City and is bonus eligible.

Requirements

At least three years of experience in the digital advertising space.
At least three years of sales or operations experience working directly with clients for a digital media agency, publisher, or programmatic digital media platform.
Broad understanding of the investment industry, gained through agency work serving financial services clients or a client-side role on an in-house media buying team at a financial services firm.
Hands-on proficiency with Google Ad platforms, DV 360, and LiveRamp.
Strong communication, project management, critical thinking, and report-generation skills.
Ability to work collaboratively while succeeding in a self-sufficient work environment.
Growth mindset and ongoing commitment to learning about the industries served and digital advertising.

Responsibilities

Execute digital advertising campaigns using Google Ads, DV 360, LiveRamp, Meta, and LinkedIn.
Generate campaign reports for clients and internal Broadridge stakeholders.
Collaborate with Broadridge sales teams that work directly with target markets and own client relationships.
Serve as a subject matter expert to enable sales teams to present the solution, explain its differentiators, answer customer workflow questions, and help close business.
Partner with the AT Reach Director of Sales to expand offerings and develop new products through strategic partnerships.
Develop commercial opportunities such as ad-network partnerships for use and integration of AdvisorTarget data and advisor-audience resale relationships with publishers.
Contribute ideas, trends, and best practices to improve digital media offerings and operations.