Advisor, Business Development
About The Position
Plans, develops, and executes strategic and comprehensive business development and marketing initiatives to support the hospital’s objectives and goals, with a specific focus on revenue enhancement and market share growth. Grows and manages strategic relationships. Provides strategic advice and guidance to the Business Development function and supports the hospital’s growth, admissions and census goals, and program development. Works with corporate shared services and hospital leadership to develop and implement growth and marketing initiatives, and helps identify operational improvements and service expansion opportunities. Develops operating goals, objectives, and budgets; monitors and reports on operational performance and recommends justification or corrective action. Ensures compliance with legal and regulatory requirements.
Requirements
- Bachelor’s degree or an equivalent combination of education and related experience.
- At least 10 years of relevant experience.
- At least 2 years of leadership or management experience.
Nice To Haves
- Experience developing and maintaining referral-source relationships with physicians, medical practices, hospitals, community organizations, employer groups, and other key stakeholders to support business growth and service-line expansion.
- Demonstrated success in business development, physician relations, healthcare marketing, or outreach initiatives within a hospital, health system, or healthcare-related environment.
- Strong relationship-building, networking, and presentation skills, with the ability to engage clinical leaders, community partners, and external organizations to enhance market presence and brand recognition.
- Experience collaborating with cross-functional teams, including Marketing, Finance, Strategic Planning, and Operations, to develop and execute growth strategies, community engagement initiatives, and marketing campaigns.
Responsibilities
- Provide strategic advice and guidance to the Business Development function.
- Identify and develop new business opportunities for the hospital from initial planning through execution, aligning business development policies, strategies, systems, structures, and approaches with the hospital’s strategic priorities, organizational growth, admissions and census goals, and program development.
- Identify, develop, maintain, and leverage strategic business relationships and networking opportunities with physicians, medical and group practices, hospitals, clinics, business leaders, community-based organizations, employee assistance programs, government agencies, and other entities to develop referral sources and increase hospital name and service recognition.
- Collaborate with corporate shared services, including Planning, Finance, and Marketing, to develop and implement growth initiatives as needed.
- Support the hospital’s overall marketing campaign planning and implementation, and build relationships with clinical and hospital leadership to understand objectives and opportunities.
- Develop strategic operating goals, objectives, and budgets; report operational performance and provide justification and/or corrective action.
- Provide leadership, guidance, and assistance in planning and evaluating business and marketing initiatives.
- Coordinate special projects and events related to contract and referral development.
- Identify opportunities for operational improvements and/or service expansion and implement approved enhancements.
- Comply with legal and regulatory requirements.
- Perform related duties as required.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
