Advisor, Business Development

Northwell Health

About The Position

Plans, develops, and executes strategic, comprehensive business development and marketing initiatives that support hospital objectives and goals, focusing on revenue enhancement and market share growth. Grows and manages strategic relationships. Provides strategic advice and guidance to the Business Development function and identifies and develops new business opportunities from initial planning through execution. Ensures business development policies, strategies, systems, structures, and approaches align with the hospital’s strategic priorities for organizational growth, admissions and census goals, and program development. Develops and maintains strategic business relationships and networking opportunities with physicians, medical and group practices, hospitals, clinics, business leaders, community-based organizations, employee assistance programs, government agencies, and other entities. Collaborates with corporate shared services, including Planning, Finance, and Marketing, to develop and implement growth initiatives as needed. Supports hospital marketing campaign planning and implementation and builds relationships with clinical and hospital leadership to understand objectives and opportunities. Develops strategic operating goals, objectives, and budgets; reports on operational performance and provides justification or corrective action as appropriate. Provides leadership and guidance in planning and evaluating business and marketing initiatives, coordinates special projects and events related to contract and referral development, and identifies opportunities to improve operations or expand services. Implements approved enhancements, complies with legal and regulatory requirements, and performs related duties as required. All responsibilities listed are considered essential functions under the Americans with Disabilities Act; related duties not listed are not considered essential functions.

Requirements

Bachelor’s degree or an equivalent combination of education and related experience.
10+ years of relevant experience.
2+ years of leadership or management experience.

Nice To Haves

Experience developing and maintaining referral source relationships with physicians, medical practices, hospitals, community organizations, employer groups, and other key stakeholders to support business growth and service line expansion.
Demonstrated success in business development, physician relations, healthcare marketing, or outreach initiatives within a hospital, health system, or healthcare-related environment.
Strong relationship-building, networking, and presentation skills, with the ability to engage clinical leaders, community partners, and external organizations to enhance market presence and brand recognition.
Experience collaborating with cross-functional teams, including Marketing, Finance, Strategic Planning, and Operations, to develop and execute growth strategies, community engagement initiatives, and marketing campaigns.

Responsibilities

Provide strategic advice and guidance to the Business Development function.
Identify and develop new hospital business opportunities from initial planning through execution, aligning business development approaches with strategic priorities, growth, admissions and census goals, and program development.
Develop, maintain, and leverage strategic business relationships and networking opportunities to create referral sources and strengthen hospital name and service recognition.
Collaborate with corporate shared services, including Planning, Finance, and Marketing, on growth initiatives as needed.
Support hospital marketing campaign planning and implementation, and build relationships with clinical and hospital leadership to understand objectives and opportunities.
Develop strategic operating goals, objectives, and budgets; report operational performance and provide justification or corrective action.
Provide leadership, guidance, and assistance in planning and evaluating business and marketing initiatives.
Coordinate special projects and events related to contract and referral development.
Identify opportunities to improve operations or expand services and implement approved enhancements.
Comply with legal and regulatory requirements.
Perform related duties as required.