Advertising Specialist, Colorado Avalanche

Ball Arena•Denver, CO

2d•$25 - $31•Onsite

About The Position

The Advertising Specialist is a member of the Colorado Avalanche Fan Marketing team and serves as the organization’s primary media buyer. The role plans, traffics, executes, delivers, and reports on paid advertising campaigns across digital, video, and traditional media channels. Campaigns support ticket sales, fan engagement, database growth, and broader organizational marketing objectives. The specialist partners with Fan Marketing, Business Intelligence, Creative Services, Ticket Sales, CRM, Social, KSE Media, and external media partners to implement accurate, optimized campaigns and provide actionable performance insights. The position manages campaign budgets, pacing, calendars, flight dates, and placements; builds and optimizes campaigns across advertising platforms; reviews materials for brand consistency; and analyzes and presents results against business goals and benchmarks. The role is based in Denver, Colorado, and reports to the Lifecycle Marketing Manager. It is a full-time, hourly, non-exempt position. Nights and/or weekends are required as scheduled to support Avalanche games, major events, and marketing initiatives. The work is performed under typical office conditions and occasionally requires lifting up to 50 pounds.

Requirements

Bachelor’s degree in Business Administration, Marketing, Advertising, Digital Media, Communications, or a similar field.
2–3 years of experience in media buying, planning, and reporting.
Experience as a Marketing/Promotions Coordinator, Marketing Assistant, or Intern.
Excellent written and verbal communication skills.
Proficiency in Microsoft Office, including Word, Excel, Outlook, and PowerPoint.
Ability to acquire or maintain a valid driver’s license and meet company vehicle driving standards.
Ability to maintain a positive attitude and demonstrate professionalism.
Ability to maintain a high level of confidentiality.
Ability to complete work accurately and in a timely manner.
Ability to work independently and in a group setting and demonstrate good judgment.
Excellent interpersonal skills.
Ability to multitask, prioritize, and adapt to changing environments.

Nice To Haves

Experience in the sports and entertainment industry and/or at a third-party agency as a marketing manager, coordinator, or account manager.

Responsibilities

Manage campaign budgets, pacing, calendars, flight dates, and media placements.
Build, launch, and optimize campaigns across platforms including Meta, Google, YouTube, LinkedIn, DSPs, CTV/OTT providers, and other media partners.
Ensure campaigns launch accurately and run according to approved plans and timelines.
Review marketing materials for brand consistency and compliance with Avalanche brand guidelines.
Monitor performance and adjust targeting, budgets, and placements to improve campaign effectiveness.
Analyze impressions, reach, engagement, clicks, conversions, ticket sales, lead generation, and return on investment across channels.
Partner with Business Intelligence to develop reporting frameworks connecting advertising performance to business outcomes.
Track media performance against benchmarks, budgets, and organizational goals.
Present campaign results and optimization opportunities to marketing leadership and cross-functional partners.
Use fan data and audience segments to support targeted advertising initiatives.
Use first-party data to improve campaign targeting and personalization.
Test creative, audiences, messaging, placements, and bidding strategies to improve performance.
Collaborate with Fan Marketing, Ticket Sales, Business Intelligence, CRM, Social, Creative Services, and KSE Media to align campaigns with business goals.
Support integrated marketing efforts by coordinating paid media with owned and earned channels.
Work with the Manager to ensure creative assets are delivered on time and meet platform specifications.
Work nights and/or weekends as scheduled to support Avalanche games, tentpole events, and marketing initiatives.
Perform other duties as assigned.