Advertising Specialist, Colorado Avalanche

Ball Arena•Denver, CO

1d•Onsite

About The Position

The Advertising Specialist is a member of the Colorado Avalanche Fan Marketing team and serves as the organization’s primary media buyer. The role plans, traffics, executes, delivers, and reports on paid advertising campaigns across digital, video, and traditional media channels. Campaigns support ticket sales, fan engagement, database growth, and broader organizational marketing objectives. The specialist manages campaign implementation from strategy through reporting, including campaign budgets, pacing, calendars, flight dates, placements, targeting, and optimization. The role partners with Fan Marketing, Business Intelligence, Creative Services, Ticket Sales, CRM, Social, KSE Media, and external media partners to ensure campaigns are accurate, timely, aligned with business goals, and informed by actionable performance insights. This position is full-time, hourly, and non-exempt, and reports to the Lifecycle Marketing Manager. Work may include nights and/or weekends in support of Avalanche games, tentpole events, and scheduled marketing initiatives.

Requirements

Bachelor’s degree in Business Administration, Marketing, Advertising, Digital Media, Communications, or a similar field.
2–3 years of experience in media buying, planning, and reporting.
Experience as a Marketing/Promotions Coordinator, Marketing Assistant, or Intern.
Excellent written and verbal communication skills.
Proficiency in Microsoft Office, including Word, Excel, Outlook, and PowerPoint.
Ability to acquire or produce and maintain a valid driver’s license and meet company vehicle driving standards.
Ability to maintain a positive attitude and demonstrate professionalism.
Ability to maintain a high level of confidentiality.
Ability to complete work accurately and in a timely manner.
Ability to work independently and in a group setting and demonstrate good judgment.
Excellent interpersonal skills.
Ability to multitask, prioritize, and adapt to changing environments.

Nice To Haves

Experience working in the sports and entertainment industry and/or at a third-party agency as a marketing manager, coordinator, or account manager.

Responsibilities

Manage campaign budgets, pacing, calendars, flight dates, and media placements to use advertising dollars efficiently.
Build, launch, and optimize campaigns across platforms and partners including Meta, Google, YouTube, LinkedIn, DSPs, CTV/OTT providers, and other media channels.
Ensure campaigns launch accurately and are delivered according to approved plans and timelines.
Review marketing materials for brand consistency and adherence to Avalanche brand guidelines.
Monitor campaign performance and adjust targeting, budgets, and placements to maximize effectiveness.
Analyze impressions, reach, engagement, clicks, conversions, ticket sales, lead generation, and return on investment across channels.
Partner with Business Intelligence to develop reporting frameworks connecting advertising performance to business outcomes.
Track media performance against benchmarks, budgets, and organizational goals.
Present campaign results and optimization opportunities to marketing leadership and cross-functional partners.
Work with Business Intelligence to use fan data and audience segments for targeted advertising initiatives.
Use first-party data to improve campaign targeting and personalization.
Test creative, audiences, messaging, placements, and bidding strategies to improve performance.
Collaborate with Fan Marketing, Ticket Sales, Business Intelligence, CRM, Social, Creative Services, KSE Media, and external media partners to align campaigns with business goals.
Support integrated marketing efforts by ensuring paid media complements owned and earned marketing channels.
Work with the Manager to ensure creative assets are delivered on time and meet platform specifications.
Work nights and/or weekends as scheduled in support of Avalanche games, tentpole events, and marketing initiatives.
Perform other duties as assigned.