Advertising Sales Representative Associate - Direct Advertiser Account Manager
About The Position
The Account Manager manages, retains, and grows a portfolio of digital advertising clients through consultative account management, campaign optimization, and data-driven insights. The role supports advertisers and/or agencies throughout the partnership lifecycle, from onboarding to performance optimization, and works to drive measurable outcomes aligned with client objectives. Account Managers work in a dynamic, high-volume environment and serve as trusted advisors, using knowledge of digital advertising products, performance metrics, and industry trends. Depending on the assignment, the portfolio may focus on direct advertisers, advertising agencies, or a blend.
Requirements
- Bachelor’s degree in Marketing, Digital Media, Media Studies, Advertising, Public Relations, Communications, Business Administration, or Sales, or one year of experience in Digital Marketing, Sales, and/or Account Management.
Nice To Haves
- Experience working with digital advertising campaigns or online ad platforms.
- Strong analytical skills and the ability to interpret and apply performance data.
- Excellent written, verbal, and presentation communication skills.
- Experience interfacing directly with clients, partners, or stakeholders.
- Ability to manage multiple priorities in a fast-paced environment.
- Proficiency with Office Suite, Google Workspace, and CRM tools.
- Experience in advertising technology, digital media, SaaS, or ad platforms.
- Experience managing campaigns on Meta, Google, Pinterest, X, Snapchat, or similar platforms.
- Familiarity with marketing funnels, attribution modeling, and advertising KPIs.
- Salesforce experience for pipeline and account management.
- Strong storytelling skills using data and performance insights.
Responsibilities
- Manage a high volume of new and existing direct advertiser accounts.
- Retain and grow revenue within assigned accounts through consultative engagement.
- Establish, track, and optimize advertising goals and KPIs, including CPA, ROI, ROAS, and CPC.
- Analyze campaign performance and troubleshoot delivery, pacing, and optimization issues.
- Translate performance data into insights and actionable recommendations.
- Execute upsell, cross-sell, and activation strategies for existing and new accounts.
- Build and maintain strong client relationships through proactive outreach, including calls, emails, and cadence meetings.
- Maintain accurate records of client interactions, account activity, and pipeline data in CRM tools.
- Collaborate with Sales, Product, and Operations teams.
- Stay current on digital advertising trends, competitive insights, and best practices.
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- Long-term disability coverage
- 401(k) plan
- Paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
