Advertising Director

Berkshire Hathaway Automotive•Irving, TX

1d•Onsite

About The Position

Berkshire Hathaway Automotive is seeking an Advertising Director to lead the Advertising Consulting, Creative and Design, and Media teams. Reporting to the Vice President of Marketing, this leader will develop people, improve creative and media performance, and turn advertising investment into measurable business results across the dealership network. The role partners with dealership and marketing leaders to shape strategy, optimize customer acquisition costs, strengthen service marketing, and modernize advertising operations. It has a heavy digital marketing focus and close partnerships with leaders in digital advertising, search, CRM, and website performance. The Advertising Director will guide advertising budgets, forecasting, media allocation, agency relationships, and investment decisions. The role establishes playbooks and reporting standards, raises creative quality, supports local-market strategies while maintaining brand standards, and helps oversee advertising and creative compliance reviews. The Director also connects advertising, digital marketing, CRM, SEO, SEM, web, finance, technology, analytics, and dealership leadership around shared outcomes. The position focuses on improving customer acquisition economics and business performance through audience, channel, media, creative, and conversion optimization. It also contributes to service marketing, including integrated campaigns and measurement tied to appointments, repair orders, retention, revenue, and customer value. The Director champions responsible, practical use of AI and emerging marketing technologies, with attention to human oversight, privacy, security, intellectual property, brand standards, data governance, and potential bias. The job is office-based in Irving, Texas, and requires some travel. Berkshire Hathaway Automotive describes itself as one of the largest dealership groups in the United States, with a portfolio spanning 27 brands. The company also highlights its training, professional development, culture of excellence, and long-term career paths.

Requirements

Demonstrated success leading marketing functions in a multi-location business.
Significant experience in advertising, media, or integrated marketing in a complex consumer-facing organization.
Ability to set strategy, coach managers and specialists, develop emerging talent, and work directly with teams to solve problems and improve execution.
Experience improving customer acquisition economics and connecting marketing investment with measurable sales, service, retention, or revenue outcomes.
Experience leading or supporting service marketing, lifecycle marketing, CRM, customer retention, or another discipline focused on recurring revenue or customer value.
Strong knowledge of contemporary media strategy, measurement, customer insights, creative development, marketing technology, and agency management.
Practical fluency with AI and emerging marketing technologies, with sound judgment about where human review remains essential.
Excellent executive communication, presentation, negotiation, analytical, and relationship-building skills.

Nice To Haves

Automotive retail experience is valuable; relevant experience in multi-location retail, franchise, consumer services, an agency, or a similarly complex marketing environment will also be considered.
A bachelor’s degree or an equivalent combination of education and relevant professional experience is preferred.

Responsibilities

Provide visible leadership across Advertising Consulting, Creative and Design, and Media; develop leaders and build an accountable, collaborative, high-performing culture.
Lead advertising strategy across supported dealerships and partner with digital marketing leaders on a roadmap to improve digital customer acquisition, website conversion, and customer retention.
Guide advertising budgets, forecasting, media allocation, agency relationships, and investment decisions.
Develop advertising playbooks and reporting standards, and share successful campaigns and lessons across dealerships while preserving local flexibility.
Improve creative quality and effectiveness while supporting local-market strategies and consistent brand standards; help oversee internal and OEM compliance reviews of advertising and creative materials.
Connect advertising, digital marketing, CRM, SEO, SEM, web, finance, and dealership leadership around shared outcomes.
Participate in company-wide, cross-functional marketing and technology initiatives to align strategy, strengthen capabilities, and deliver shared business outcomes.
Optimize customer acquisition cost through audience strategy, channel mix, media efficiency, creative performance, conversion quality, and lead-to-sale outcomes.
Establish customer acquisition cost and return-on-advertising benchmarks by market, channel, and campaign, and translate insights into recommendations and investment decisions.
Partner with digital marketing leaders to test audiences, creative, offers, landing pages, and media channels, and scale approaches that improve conversion and business results.
Partner with technology, CRM, analytics, and dealership teams to improve tracking accuracy and connect advertising activity with sales and service outcomes.
Hold agencies and media partners accountable for transparency, optimization, execution quality, and measurable impact.
Help oversee the Customer Satisfaction Index (CSI) reporting process and support accurate, timely reporting and visibility into customer satisfaction trends.
Help lead the advertising organization’s contribution to service marketing to grow service demand, customer retention, and long-term customer value.
Develop integrated service campaigns supporting maintenance, repair, seasonal needs, customer reactivation, and relevant dealership or OEM programs.
Use customer, CRM, market, and performance insights to improve segmentation, offer strategy, creative relevance, appointment generation, and campaign effectiveness.
Create scalable service-marketing practices while preserving local flexibility.
Build measurement approaches connecting service-marketing activity to appointments, repair orders, retained customers, revenue, and other meaningful business outcomes.
Champion thoughtful use of AI and emerging marketing technologies to improve productivity, insight generation, personalization, creative development, media optimization, and campaign performance.
Identify practical AI use cases and build AI fluency across Advertising Consulting, Creative and Design, and Media.
Evaluate emerging tools based on business value, data quality, scalability, risk, usability, and measurable impact.
Establish responsible practices for AI-assisted marketing, including human oversight and attention to privacy, security, intellectual property, brand standards, data governance, and potential bias.