Advertising Director

BHA CORPORATE•Irving, TX

3d•Onsite

About The Position

Berkshire Hathaway Automotive is seeking an Advertising Director to lead its Advertising Consulting, Creative and Design, and Media teams. Reporting to the Vice President of Marketing, the director will lead a multidisciplinary organization and partner with dealership and marketing leaders to shape advertising strategy across the dealership network. The role has a heavy digital marketing focus and works closely with leaders in digital advertising, search, CRM, and website performance to improve customer acquisition and deliver measurable business results. The director will guide advertising strategy, budgets, forecasting, media allocation, agency relationships, creative quality, measurement, and optimization. The role will establish practical playbooks and reporting standards, share effective campaigns across dealerships while preserving local flexibility, and connect advertising, digital marketing, CRM, SEO, SEM, web, finance, and dealership leadership around shared outcomes. The position also contributes to company-wide marketing and technology initiatives. A major focus is improving customer acquisition economics and service marketing. The director will establish performance benchmarks, guide testing and investment decisions, improve tracking, and connect advertising activity to sales and service outcomes. The role will also develop integrated service campaigns and measurement practices that support appointments, repair orders, customer retention, revenue, and long-term customer value. The director will champion practical, responsible use of AI and emerging marketing technologies, building team fluency and evaluating tools for business value, scalability, risk, usability, and measurable impact. Responsible practices should include human oversight and attention to privacy, security, intellectual property, brand standards, data governance, and potential bias. This is an office-based position in Irving, Texas, with some travel required.

Requirements

Demonstrated success leading marketing functions in a multi-location business.
Significant experience in advertising, media, or integrated marketing in a complex consumer-facing organization.
Ability to set strategy, coach managers and specialists, develop emerging talent, and work directly with teams to solve problems and improve execution.
Experience improving customer acquisition economics and connecting marketing investment with measurable sales, service, retention, or revenue outcomes.
Experience leading or supporting service marketing, lifecycle marketing, CRM, customer retention, or another discipline focused on recurring revenue or customer value.
Strong knowledge of contemporary media strategy, measurement, customer insights, creative development, marketing technology, and agency management.
Practical fluency with AI and emerging marketing technologies, with sound judgment about where human review remains essential.
Excellent executive communication, presentation, negotiation, analytical, and relationship-building skills.

Nice To Haves

Automotive retail experience.
Relevant multi-location retail, franchise, consumer-services, agency, or similarly complex marketing experience.
A bachelor’s degree or an equivalent combination of education and relevant professional experience.

Responsibilities

Lead Advertising Consulting, Creative and Design, and Media, developing leaders and building an accountable, collaborative, high-performing culture.
Lead advertising strategy across supported dealerships and partner with digital marketing leaders on a roadmap to improve digital customer acquisition, website conversion, and customer retention.
Guide advertising budgets, forecasting, media allocation, agency relationships, and investment decisions.
Develop advertising playbooks and reporting standards, and share successful campaigns and lessons across dealerships while preserving local flexibility.
Raise creative quality and effectiveness while supporting local-market strategies and consistent brand standards.
Align advertising, digital marketing, CRM, SEO, SEM, web, finance, and dealership leadership around shared outcomes.
Contribute to cross-functional marketing and technology initiatives, aligning strategy and strengthening capabilities.
Improve customer acquisition cost through audience strategy, channel mix, media efficiency, creative performance, conversion quality, and lead-to-sale outcomes.
Establish customer acquisition cost and return-on-advertising benchmarks by market, channel, and campaign, and turn insights into recommendations and investment decisions.
Partner with digital marketing leaders to test audiences, creative, offers, landing pages, and media channels, and scale approaches that improve conversion and business results.
Partner with technology, CRM, analytics, and dealership teams to improve tracking accuracy and connect advertising activity with sales and service outcomes.
Hold agencies and media partners accountable for transparency, optimization, execution quality, and measurable impact.
Help lead the advertising organization’s contribution to service marketing and partner with dealership and marketing leaders to grow service demand, customer retention, and long-term customer value.
Develop integrated service campaigns supporting maintenance, repair, seasonal needs, customer reactivation, and relevant dealership or OEM programs.
Use customer, CRM, market, and performance insights to improve segmentation, offer strategy, creative relevance, appointment generation, and campaign effectiveness.
Create scalable service-marketing practices while preserving local flexibility.
Build measurement approaches connecting service-marketing activity to appointments, repair orders, retained customers, revenue, and other meaningful outcomes.
Champion thoughtful use of AI and emerging marketing technologies to improve productivity, insight generation, personalization, creative development, media optimization, and campaign performance.
Identify practical AI use cases and build AI fluency across Advertising Consulting, Creative and Design, and Media.
Evaluate emerging tools based on business value, data quality, scalability, risk, usability, and measurable impact.
Establish responsible practices for AI-assisted marketing, including human oversight and attention to privacy, security, intellectual property, brand standards, data governance, and potential bias.