Adobe Target Technical Lead

Publicis Groupe•Irving, TX

About The Position

This role combines hands-on Adobe Target development, front-end engineering, technical leadership, and delivery ownership. The Lead Adobe Target Developer partners with product, business, analytics, design, AEM, MarTech, and development teams to turn experimentation goals into scalable, measurable implementations. The role supports faster test delivery, stronger QA, consistent coding standards, team mentoring, and improved personalization outcomes.

Requirements

Bachelor’s or master’s degree in information technology, computer science, digital technology, design, or equivalent experience.
Strong hands-on Adobe Target experience, including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging, and activity lifecycle management.
Strong front-end development experience with JavaScript, TypeScript, HTML, CSS, responsive design, accessibility, browser developer tools, cross-browser testing, and web performance practices.
Experience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities, and integration patterns with analytics or measurement tools.
Working knowledge of Git-based development, branching, pull requests, code review, deployment workflows, and release readiness practices.
Ability to assess implementation options, troubleshoot technical issues, manage dependencies, and recommend practical, scalable, and maintainable solutions.
Strong communication and leadership skills, including the ability to influence decisions, align cross-functional partners, and explain technical concepts to product, business, analytics, design, development, and leadership partners.
Experience managing stakeholder relationships, driving alignment across cross-functional teams, and communicating status, risks, decisions, and recommendations to leadership audiences.
Experience mentoring developers, leading technical discussions, creating documentation, and supporting standards or governance for experimentation and personalization delivery.
Experience using LLMs as a complementary resource for development, troubleshooting, documentation, and efficiency opportunities.

Nice To Haves

Adobe Target Certified Professional, Adobe Target Business Practitioner, or equivalent Adobe Target certification.
Experience working with or familiarity with Adobe Experience Cloud products such as Adobe Experience Platform, Adobe Journey Optimizer, Adobe Experience Manager, Adobe Analytics, CDP/IDR capabilities, or related MarTech tools.
Experience connecting experimentation and personalization use cases across audience strategy, activation, content delivery, measurement, optimization, and customer journey orchestration.
Experience in enterprise digital marketing, financial services, regulated environments, or large-scale personalization and experimentation programs.
Experience developing reusable patterns, technical documentation, onboarding materials, standards, or governance practices for experimentation and personalization teams.

Responsibilities

Lead end-to-end Adobe Target implementation for A/B tests, experience targeting, personalization, recommendations, multivariate tests, and other Target-driven experiences.
Build and maintain front-end code for Target activities using JavaScript, TypeScript, HTML, CSS, responsive design, accessibility standards, and cross-browser development practices.
Configure and support Adobe Target activities, audiences, profile scripts, mbox or parameter usage, QA links, activity prioritization, targeting rules, and delivery safeguards.
Partner with product, design, analytics, AEM, MarTech, and business teams to translate experimentation goals into technically sound, measurable implementations.
Guide implementation decisions, align teams on standards, resolve ambiguity, and influence a practical path from idea to delivery.
Communicate delivery tradeoffs, technical risks, dependencies, timelines, and implementation options clearly and proactively to manage stakeholder expectations.
Facilitate alignment across product, business, analytics, design, AEM, MarTech, and engineering partners for prioritization, intake planning, launch readiness, and post-test learnings.
Define and enforce standards for code quality, QA, accessibility, performance, version control, release readiness, documentation, and experimentation governance.
Troubleshoot activity delivery, audience qualification, front-end behavior, analytics integration, browser issues, and production defects related to Target implementations.
Create reusable scripts, patterns, utilities, documentation, and technical guidance to improve experimentation speed, consistency, and operational reliability.
Mentor developers and business technologists on Adobe Target implementation practices, front-end development standards, QA methods, and technical problem solving.