Senior Adobe Target Developer
About The Position
This role combines Adobe Target implementation, front-end development, and technical problem solving. The Senior Adobe Target Developer translates experimentation requirements into reliable, measurable implementations and helps maintain quality standards for code, QA, accessibility, performance, and release readiness. The role develops and supports Adobe Target activities, including A/B tests, multivariate tests, experience targeting, personalization, and recommendations. It builds front-end code and configures audiences, profile scripts, parameters, QA links, activity priorities, targeting rules, and delivery safeguards. The developer partners with product, design, analytics, MarTech, and business teams, troubleshoots implementation issues, and supports QA, documentation, and implementation standards. Publicis Sapient is a digital transformation partner that helps established organizations become digitally enabled. Its teams combine technology, data science, consulting, and customer experience capabilities to help clients design valued products and services. The company has more than 20,000 people across 53 offices worldwide.
Requirements
- Bachelor’s or master’s degree in information technology, computer science, digital technology, or design, or equivalent experience.
- Strong hands-on Adobe Target experience, including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging, and activity lifecycle management.
- Strong front-end development experience with JavaScript, TypeScript, HTML, CSS, responsive design, accessibility, browser developer tools, cross-browser testing, and web performance practices.
- Experience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities, and integration patterns with analytics or measurement tools.
- Working knowledge of Git-based development, branching, pull requests, code review, deployment workflows, and release readiness practices.
- Ability to troubleshoot technical issues, manage implementation details, and recommend practical, scalable, and maintainable solutions.
- Strong communication skills, including the ability to explain technical concepts to product, business, analytics, design, and development partners.
- Experience creating documentation and supporting implementation standards for experimentation and personalization delivery.
Nice To Haves
- Adobe Target Certified Professional, Adobe Target Business Practitioner, or equivalent Adobe Target certification.
- Familiarity with Adobe Experience Cloud or related MarTech ecosystems.
- Experience in enterprise digital marketing, financial services, regulated environments, or large-scale experimentation and personalization programs.
- Experience using LLMs as a complementary resource for development, troubleshooting, documentation, and efficiency opportunities.
Responsibilities
- Develop and support Adobe Target activities for A/B tests, multivariate tests, experience targeting, personalization, recommendations, and other Target-driven experiences.
- Build front-end code for Target activities using JavaScript, TypeScript, HTML, and CSS, following responsive design, accessibility, and cross-browser development practices.
- Configure Adobe Target audiences, profile scripts, parameters, QA links, activity priorities, targeting rules, and delivery safeguards.
- Partner with product, design, analytics, MarTech, and business teams to clarify requirements and deliver technically sound test implementations.
- Troubleshoot activity delivery, audience qualification, front-end behavior, analytics integration, browser issues, and production defects related to Target implementations.
- Support QA, accessibility, performance, version control, release readiness, documentation, and implementation standards.
- Create reusable scripts, utilities, and documentation to improve consistency and speed across experimentation delivery.
- Create documentation and support implementation standards for experimentation and personalization delivery.
Benefits
- Ongoing learning and development opportunities.
- Competitive compensation and benefits package.
- Flexibility to support work-life balance.
- Comprehensive health benefits for the employee and family.
- Generous paid leave and holidays.
- Wellness program and employee assistance.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
