University of Maryland Global Campus (UMGC) seeks adjunct faculty to teach in the Health Care Administration program remotely. Specifically, we are seeking faculty for the Healthcare Marketing (HMGT 335) course. This course examines the healthcare market, the role of marketing in healthcare delivery, and relevant consumer behavior. Topics include basic principles and key concepts for designing and implementing marketing efforts in health services organizations, with the goal of developing and evaluating healthcare marketing plans. Discussion covers the marketing process and the development and analysis of strategic healthcare marketing plans.
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Job Type
Part-time
Career Level
Mid Level