Ad Trafficking Coordinator

Citi • Irving, TX

22h • $69,130 - $96,470

About The Position

Citi is seeking an experienced, detail-oriented Ad Trafficking Coordinator with hands-on experience in Google Campaign Manager 360 (CM360). The role is responsible for end-to-end setup, implementation, and quality assurance of digital advertising campaigns, ensuring accurate execution and data collection. It requires knowledge of ad-serving technologies, attention to detail, and problem-solving skills.

The coordinator manages campaign and creative setup, trafficking and QA of tags and conversion tracking, reporting and delivery monitoring, and technical troubleshooting. The role collaborates with internal media and creative teams and external publishers and vendors, communicating technical requirements and timelines. It also includes assessing risk, supporting compliance with applicable policies and regulations, exercising sound ethical judgment, and escalating and reporting control issues.

This is a full-time position in the Marketing job family, based in Irving, Texas. The stated full-time salary range is $69,130 to $96,470. Eligible employees may also receive incentive or retention awards and benefits; offerings can vary by jurisdiction, job level, and hire date.

Requirements

• 2–5 years of experience in media, branding, or advertising analytics.
• 2–3 years of direct ad-trafficking experience, specifically with Google Campaign Manager 360 (CM360).
• Demonstrated expertise setting up, managing, and troubleshooting different ad types and tracking methodologies.
• Strong understanding of ad-serving processes, digital advertising ecosystems including DSPs and SSPs, and performance metrics.
• Proficiency in Excel for data analysis and reporting.
• Exceptional attention to detail and organizational skills.
• Strong analytical and problem-solving abilities.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Bachelor's/University degree or equivalent experience.

Nice To Haves

• Experience with Innovid and/or Flashtalking.
• Experience with other ad servers or demand-side platforms, such as Google Ads, DV360, or The Trade Desk.
• Familiarity with web debugging tools such as Chrome Developer Tools.
• Basic understanding of HTML, JavaScript, or other web technologies.
• Experience with Ensighten Tag Manager.
• Bachelor's degree in Marketing, Advertising, or a related field.

Responsibilities

• Set up and configure digital advertising campaigns, advertisers, and placements in CM360 according to media plans, naming conventions, and client specifications; manage campaign assets and schedules.
• Upload, test, and assign display, video, rich media, native, and other creative assets to placements; QA functionality, technical compliance, and landing-page redirects across browsers and devices.
• Generate, implement, and QA ad tags, including display, video, and click trackers, for media partners and publishers.
• Set up and verify Floodlight conversion tags, identify and resolve tracking discrepancies, and maintain data integrity.
• Generate standard and custom CM360 reports and provide campaign performance data and insights to media teams.
• Monitor campaign delivery and pacing, and flag potential delivery issues.
• Maintain pre-launch QA processes for campaign setups, tags, and creatives, and conduct post-launch checks.
• Coordinate with media planners, buyers, creative teams, publishers, and vendors; communicate technical requirements, specifications, and timelines.
• Diagnose and resolve technical issues involving ad serving, creative rendering, tracking, and reporting; escalate issues to Google or vendor support and manage resolution.
• Assess risks in business decisions, support compliance with laws, rules, regulations, and policy, exercise ethical judgment, and transparently escalate, manage, and report control issues.

Benefits

• Medical, dental, and vision coverage.
• 401(k).
• Life, accident, and disability insurance.
• Wellness programs.
• Paid time off, including vacation, sick leave, and paid holidays.
• Eligible employees may receive discretionary and formulaic incentive and retention awards.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level