Ad Sales Executive - Digital

LPi (Liturgical Publications Inc)•Madison, WI

2d•Remote

About The Position

LPi is seeking a driven, results-oriented Ad Sales Executive – Digital, also called a Digital Growth Specialist, for a remote, new-business sales role. The position focuses on helping local businesses grow through digital advertising by securing website sponsorships and connecting advertisers with trusted local audiences. The role prioritizes unsponsored sites and new website opportunities, with no travel required. The Digital Growth Specialist drives digital advertising revenue through consultative, value-based selling. The position builds a new-business pipeline, develops advertiser relationships, and identifies opportunities to expand sponsorships across LPi's digital advertising products. The role has company-generated leads, established community relationships, and lead-generation resources, while providing independence and ownership of new-business development. Compensation is a $60,000 base salary plus uncapped commission, with target total annual compensation of $120,000.

Requirements

Three or more years of B2B sales experience, with demonstrated success prospecting, developing new business, and managing a sales pipeline.
Experience using a CRM to manage pipeline stages, record sales activity, track follow-up, and monitor sales opportunities.
Strong consultative, needs-based, and value-based selling skills, including discovery, presentations, negotiation, objection handling, and closing.
Effective verbal and written communication, listening, and presentation skills, with the ability to connect customer goals to relevant audiences and solutions.
Ability to organize prospecting and follow-up, prioritize opportunities, work independently, and maintain accountability for sales results.
Proficiency with computer-based sales and communication tools and the ability to learn LPi’s products, systems, and lead-generation resources.

Nice To Haves

Experience in digital advertising, media, marketing, or a consultative sales environment.
Digital advertising knowledge, including the ability to explain digital sponsorship value, audience relevance, and advertising performance to customers.

Responsibilities

Prospect for and close website sponsorships, prioritizing unsponsored sites and new website opportunities to grow digital revenue.
Build and qualify a sales pipeline using company-provided leads, lead-generation tools and programs, referrals, targeted research, and independently developed prospect lists.
Conduct consultative discovery conversations to understand business goals, marketing needs, and target audiences, then recommend sponsorships and authorized digital solutions.
Manage the full sales cycle from discovery and proposal through negotiation, objection handling, and closing.
Develop advertiser relationships through consistent follow-up, prospect nurturing, and identification of additional sponsorship and digital growth opportunities with new and existing customers.
Maintain accurate CRM records of leads, account ownership, activities, opportunities, and pipeline stages, coordinating with Advertising Sales Executives to prevent overlapping outreach.
Meet sales and pipeline expectations following ramp-up, monitor progress and conversion rates, and review results and priorities with sales leadership.
Identify cross-selling opportunities across available digital advertising inventory and solutions.
Refer newly identified print advertising opportunities to the appropriate Advertising Sales Executive.
Provide feedback on customer needs, market response, and opportunities to refine LPi's digital offerings and sales approach.