Ad Sales Executive - Digital

LPi•Cleveland, OH

1d•Remote

About The Position

LPi is seeking a driven, results-oriented Ad Sales Executive – Digital, also called a Digital Growth Specialist, to grow local businesses through digital advertising solutions. This remote, new-business sales role focuses on building relationships, securing website sponsorships, and connecting advertisers with local audiences through WeConnect websites and LPi’s other digital products. The position offers a $60,000 base salary plus uncapped commission, with target total annual compensation of $120,000. No travel is required. The role centers on acquiring new sponsors and growing digital advertising revenue through consultative, value-based sales. The specialist develops a pipeline, manages the full sales cycle, and identifies opportunities to expand sponsorships and sell additional digital solutions. LPi provides company-generated leads, established community relationships, and digital products, while the role offers independence and ownership in building new business. This is an individual-contributor position reporting to sales leadership, with no direct reports. Work is performed independently with minimal supervision. The specialist coordinates with Advertising Sales Executives to maintain clear lead ownership and avoid overlapping outreach, and works with Communication Consultants to identify opportunities through existing publication relationships.

Requirements

Three or more years of B2B sales experience, with demonstrated success in prospecting, developing new business, and managing a sales pipeline.
Experience using a CRM to manage pipeline stages, record sales activity, track follow-up, and monitor sales opportunities.

Responsibilities

Prospect for and close website sponsorships, prioritizing unsponsored sites and new website opportunities to grow digital revenue.
Build and qualify a sales pipeline using company-provided leads, lead-generation tools and programs, referrals, targeted research, and independently developed prospect lists.
Conduct consultative discovery conversations to understand business goals, marketing needs, and target audiences.
Recommend sponsorships and authorized digital solutions based on relevance, visibility, trust, and business value.
Manage the full sales cycle from discovery and proposal through negotiation, objection handling, and closing.
Sell on value while addressing concerns about price, timing, and relevance.
Develop advertiser relationships through consistent follow-up, prospect nurturing, and identification of additional sponsorship and digital growth opportunities with new and existing customers.
Maintain accurate CRM records for leads, account ownership, activities, opportunities, and pipeline stages; coordinate with Advertising Sales Executives to prevent overlapping outreach.
Meet sales and pipeline expectations following ramp-up, monitor progress and conversion rates, and review results and priorities with sales leadership.
Identify cross-selling opportunities across available digital advertising inventory and solutions.
Refer newly identified print advertising opportunities to the appropriate Advertising Sales Executive.
Provide feedback on customer needs, market response, and opportunities to refine LPi’s digital offerings and sales approach.
Perform other duties as assigned by management.