Ad Sales Executive - Digital

LPi•Milwaukee, WI

1d•Remote

About The Position

LPi is hiring a remote, individual-contributor Ad Sales Executive – Digital, also referred to as a Digital Growth Specialist. This is a new-business sales role focused on growing digital advertising revenue by securing website sponsorships for sites serving churches and community organizations. The position offers a $60,000 base salary plus uncapped commission, with target total annual compensation of $120,000. No travel is required. The successful candidate will build a prospect pipeline, lead consultative sales conversations, and manage opportunities through proposal, negotiation, and close. The role includes company-generated leads and established community relationships, while offering substantial independence and ownership in developing new business and helping shape LPi’s digital sales approach. The position reports to sales leadership, has no direct reports, and involves coordination with Advertising Sales Executives and Communication Consultants. LPi has partnered with churches, nonprofits, and community organizations for more than 50 years, providing digital and print communication solutions. The company describes its focus as innovation, customer service, and meaningful opportunities for employees.

Requirements

Three or more years of B2B sales experience, with demonstrated success in prospecting, developing new business, and managing a sales pipeline.
Experience using a CRM to manage pipeline stages, record sales activity, track follow-up, and monitor sales opportunities.

Responsibilities

Prospect for and close website sponsorships, prioritizing unsponsored sites and new website opportunities to grow digital revenue.
Build and qualify a sales pipeline using company-provided leads, lead-generation tools and programs, referrals, targeted research, and independently developed prospect lists.
Lead consultative discovery conversations to understand business goals, marketing needs, and target audiences.
Recommend sponsorships and authorized digital solutions based on relevance, visibility, trust, and business value.
Manage the full sales cycle, from discovery and proposal through negotiation, objection handling, and closing.
Sell on value while addressing concerns about price, timing, and relevance.
Develop advertiser relationships through consistent follow-up, prospect nurturing, and identification of additional sponsorship and digital growth opportunities with new and existing customers.
Maintain accurate CRM records of leads, account ownership, activities, opportunities, and pipeline stages; coordinate with Advertising Sales Executives to prevent overlapping outreach.
Meet sales and pipeline expectations following ramp-up, monitor progress and conversion rates, and review results and priorities with sales leadership.
Identify cross-selling opportunities across available digital advertising inventory and solutions.
Refer newly identified print advertising opportunities to the appropriate Advertising Sales Executive.
Provide feedback on customer needs, market response, and opportunities to refine LPi’s digital offerings and sales approach.
Perform other duties as assigned by management.