Ad Sales Executive - Digital
About The Position
LPi is hiring a remote, individual-contributor Ad Sales Executive – Digital, also called a Digital Growth Specialist, to grow digital advertising revenue by securing website sponsorships for websites serving churches and community organizations. This is a new-business sales role focused on prospecting, building relationships, developing a pipeline, and connecting advertisers with trusted local audiences through WeConnect websites and LPi’s digital products. The role offers company-generated leads, established community relationships, and independence in developing new business. No travel is required. The position reports to sales leadership and involves working independently with minimal supervision. The employee coordinates with Advertising Sales Executives to maintain clear lead ownership and avoid overlapping outreach, and collaborates with Communication Consultants to identify opportunities through existing publication relationships. Compensation is a $60,000 base salary plus uncapped commission, with target total annual compensation of $120,000.
Requirements
- Three or more years of B2B sales experience, with demonstrated success in prospecting, developing new business, and managing a sales pipeline.
- Experience using a CRM to manage pipeline stages, record sales activity, track follow-up, and monitor sales opportunities.
Responsibilities
- Prospect for and close website sponsorships, prioritizing unsponsored sites and new website opportunities to grow digital revenue.
- Build and qualify a sales pipeline using company-provided leads, lead-generation tools and programs, referrals, targeted research, and independently developed prospect lists.
- Conduct consultative discovery conversations to understand business goals, marketing needs, and target audiences, and recommend relevant sponsorships and authorized digital solutions.
- Manage the full sales cycle from discovery and proposal through negotiation, objection handling, and closing; sell on value while addressing concerns about price, timing, and relevance.
- Develop advertiser relationships through consistent follow-up, prospect nurturing, and identifying additional sponsorship and digital growth opportunities with new and existing customers.
- Maintain accurate CRM records of leads, account ownership, activities, opportunities, and pipeline stages, coordinating with Advertising Sales Executives to prevent overlapping outreach.
- Meet sales and pipeline expectations following ramp-up, monitor progress and conversion rates, and review results and priorities with sales leadership.
- Identify cross-selling opportunities across available digital advertising inventory and solutions.
- Refer newly identified print advertising opportunities to the appropriate Advertising Sales Executive.
- Provide feedback on customer needs, market response, and opportunities to refine LPi’s digital offerings and sales approach.
- Perform other duties as assigned by management.
Benefits
- Employee bonus program (up to $1,500 annually)
- Comprehensive onboarding and ongoing development
- Medical, dental, and vision insurance
- Dependent Care FSA
- Company-paid short-term disability and life insurance
- Paid parental leave
- 401(k) with company match
- Paid vacation, holidays, and birthday time off
- Paid community service hours and matching donation program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
