Account Strategist, Commerce (Remote Canada)

Directive•Toronto, ON

3d•Remote

About The Position

Directive Consulting is a leading B2B marketing agency specializing in driving measurable results for businesses. With a strong track record and expertise across Performance, Communications, and Commerce divisions, Directive utilizes its proprietary methodology, DiscoverabilityOS™, to align brand and demand for clients in Technology, Industrial, and Services verticals. The agency is seeking talented, analytics-driven individuals who are passionate about impactful B2B marketing and thrive in dynamic, fast-paced environments.

Requirements

4+ years managing paid media, with 2+ years of direct Shopping/feeds and/or Amazon experience.
Hands-on fluency in Feedonomics (or GoDataFeed, Productsup, Channable) and Amazon Seller Central / Vendor Central.
Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
Experience with B2B clients or high-SKU catalog environments.
Experience working directly with clients and holding a role to both set strategy & execute with the support of Directors.
Strong written and verbal communication, including comfort presenting to C-suite buyers.
Comfort working inside a consultative sales motion and contributing to audit and proposal work.
Must have established and current work authorization and permanently reside in Canada.
Must be able to remain stationary for extended periods.
Must be able to observe and interpret written and/or verbal communication.
Must have reliable internet access.
Must have a professional background.

Responsibilities

Own the strategy and performance of Shopping (feed-driven Google and Bing) and Marketplace (Amazon Seller Central, Vendor Central, and emerging B2B marketplaces) practice areas.
Lead Shopping and Marketplace strategy for mid-market and enterprise B2B manufacturers and distributors.
Diagnose channel architecture, including 1P vs. 3P Amazon status, distributor conflict, feed health, and Google & Microsoft best practices.
Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews.
Translate channel performance into P&L impact for client executives.
Direct feed strategy in Feedonomics or GoDataFeed (or equivalent), including taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, and custom label usage.
Build Shopping and Performance Max campaigns scoped to B2B buyer behavior.
Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization.
Advise on 1P (Vendor Central) vs. 3P (Seller Central) strategy and lead migrations.
Direct Sponsored Products, Sponsored Brands, and Sponsored Display campaigns built around B2B keyword behavior.
Manage Buy Box health, MAP enforcement, and pricing erosion in real time.
Serve as the senior point of contact on assigned accounts.
Run bi-weekly client meetings, QBRs, and ad hoc strategy sessions.
Build reporting that connects channel performance to revenue outcomes.
Proactively flag risks such as channel conflict, feed degradation, reseller activity, and Buy Box loss.
Contribute to the Directive Commerce playbook by documenting repeatable frameworks, audit deliverables, sales enablement, and internal training.
Partner with the Managing Director on the evolution of Commerce Architecture / ChannelOS.

Benefits

Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX).
Access to certified therapists through Spring Health.
Membership to Headspace.
Physical therapy through Omada.
Thousands of Aaptiv virtual workouts.
Complimentary One Medical membership for primary and virtual care.
Unlimited PTO (2-week minimum).
Paid Company Holidays.
Your Birthday Off.
End of Year Recharge (Closed December 24 - January 1).
Paid Parental Leave.
Traditional and Roth 401(k) with a 3% company match.
Annual bonus based on tenure.
Annual Company-wide Retreat.