Canada (Remote)

Right Hook Digital

19h•$90,000 - $110,000•Remote

About The Position

Right Hook Digital is an eCommerce Growth Agency focused on delivering growth for ambitious brands. They emphasize a "profit-first" approach and building lasting brands. The agency operates with a specialized pod team structure, where each Lead Strategist is supported by a dedicated team and equipped with the necessary tools. The company values quality over quantity, focusing on fewer clients to achieve greater impact. They offer opportunities for skill elevation through their Performance + Growth Framework (PGF) and a culture that encourages candid feedback. As a Lead Strategist, the role involves driving profit-first growth through expert strategy, creativity, and leadership, implementing the Growth Marketing OS to help clients scale profitably and overcome growth challenges.

Requirements

Ideally, 3+ years of eCommerce Paid Social strategy experience (DTC experience a plus).
Proven success driving results with $40k+/month ad budgets.
Marketing expertise in creative strategy, data analysis, and fundamentals.
Proficiency in Excel & Google Sheets with a strong understanding of MER, CLTV, nCPA, and other critical business metrics.
Top-notch communicator with a client-centered mindset.
A natural leader and team player who embodies Right Hook’s values, especially Client Success and Elevate One Another.

Nice To Haves

DTC experience

Responsibilities

Build and present data-driven strategies that connect to each client’s big-picture growth goals.
Guide and oversee the strategic use of paid marketing channels (Social & Search) to drive scalable, profitable growth.
Collaborate with the Creative Strategist to ensure high-converting, brand-aligned creative is deployed and tested across relevant channels.
Identify and execute budget allocation strategies that maximize profitable growth, such as shifting investment toward high-performing channels.
Act as the go-to advisor for clients, embodying the "Results Through Relationships" philosophy.
Lead and mentor the pod team (Media Buyer, Project Coordinator, Visual Creator) to deliver seamlessly aligned growth strategies.
Help define and refine best practices, testing methods, and playbooks.
Own end-to-end project flow, ensuring quality execution from ads to landing pages.