EverPro - Growth Marketing Manager (Canada, Remote)

EverCommerce

1d • CA$140,000 - CA$155,000 • Remote

About The Position

EverCommerce is seeking a Growth Marketing Manager to own the growth strategy and performance for Joist's new customer acquisition engine. This is a critical role on the marketing leadership team, involving significant paid media investment and setting the strategy for full-funnel growth across Web, iOS, and Android in a product-led environment. The role requires a strategic and hands-on approach, with a focus on data analysis and campaign details. The Growth Marketing Manager will also act as a connective hub for growth-adjacent functions like SEO and Analytics, providing strategic direction and shared oversight.

Joist is a B2B SaaS platform designed for contractors and home service professionals, streamlining operations from estimates to payments. The company is scaling a fast-growing acquisition and monetization engine.

Requirements

• 6+ years of experience in growth marketing, performance marketing, or digital marketing.
• Meaningful experience owning a significant paid media budget ($10M+ preferred), ideally in B2B SaaS.
• Proven track record setting and executing acquisition strategy, not just managing campaigns — comfortable owning a growth plan and being accountable for its results.
• Strong experience partnering with (or directly managing) internal or agency paid media teams to translate strategy into flawless execution.
• Strong track record owning acquisition/growth forecasting and translating forecasts into channel-level plans.
• Strong testing discipline — experience building and prioritizing a cross-channel experimentation roadmap.
• Comfortable working across multiple platforms (Web, iOS, Android) and understanding the nuances of each (e.g., app store dynamics, mobile attribution).
• Strong analytical skills; fluent in interpreting funnel and channel data, comfortable in tools like GA4, Amplitude, Mixpanel, or similar.
• Experience directing or closely partnering with SEO and analytics functions, even without formal management authority.
• Excellent stakeholder management — able to influence and align teams that don't report directly to this role.
• Strong executive communicator, able to translate performance data into clear strategy and narratives for senior leadership.
• Self-starter who is comfortable stepping into an established growth engine and quickly building credibility with cross-functional partners.
• Must be eligible to work without sponsorship.
• May require travel to Corporate Headquarters in Denver, Colorado, or other office locations around North America.

Nice To Haves

• Experience in payments, fintech, or subscription/usage-based monetization models.
• Experience with mobile app growth/ASO.
• Familiarity with lifecycle/CRM platforms (e.g., Braze) and how acquisition and lifecycle marketing intersect.

Responsibilities

• Own the strategy and performance for new customer acquisition, including a multi-million dollar annual media investment across paid social, paid search, display, affiliate/partnerships, and emerging channels.
• Act as the primary strategic partner and day-to-day point of contact with the internal paid media team, setting priorities, budget allocation, and channel mix.
• Build and own the quarterly/annual growth plan across Web, iOS, and Android, balancing new traffic generation, traffic-to-signup conversion, and signup-to-paid conversion.
• Monitor CAC, conversion rates, pacing, and channel-level ROI, proactively identifying risks and reallocating investment to maximize efficient growth.
• Own new customer acquisition forecasting, building and maintaining forecasts for traffic, signup, and paid conversion by channel and platform.
• Work closely with internal subject matter experts across each channel (paid social, paid search, SEO, app store/ASO, and others) to orchestrate a coordinated, optimized growth machine.
• Bring strong testing discipline to the funnel, prioritizing and sequencing experiments across channels and platforms to drive continuous, compounding improvement.
• Work closely with Analytics to ensure Joist has the proper measurement and instrumentation in place to accurately track funnel performance across Web, iOS, and Android.
• Partner with the Growth Analyst on dashboards and reporting infrastructure that support forecasting accuracy and channel-level decision-making.
• Provide strategic direction and shared oversight for the SEO Lead, ensuring organic strategy is tightly aligned with paid strategy and the overall growth roadmap.
• Provide strategic direction and shared oversight for the Growth Analyst, ensuring funnel reporting, dashboards, and measurement infrastructure keep pace with the needs of the growth strategy.
• Translate performance data into clear insights, recommendations, and forward-looking strategy for the Head of Marketing and broader leadership team.
• Own reporting on new customer acquisition performance across all three platforms, including regular business reviews.
• Partner with Product Marketing (SaaS and Payments) to ensure growth strategy reflects current positioning and incorporates new feature and product launches.
• Coordinate with Customer Marketing/Lifecycle team to ensure a seamless handoff between acquisition and post-signup lifecycle/onboarding campaigns.
• Represent growth/paid performance in marketing leadership discussions and planning cycles.

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Robust wellness benefits, including an annual wellness stipend
• 3 weeks of vacation to start
• A paid volunteer day of your choosing
• 2 floating holidays to celebrate anything of significance to you
• Employee Stock Purchase Program
• Registered Retirement Savings Plan (RRSP) with 4% company match

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed