Sr. Manager, Ecommerce Canada

Tory Burch • Toronto, ON

2d

About The Position

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.
Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with access to capital, education and community.
You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!

Requirements

• Expertise in developing and executing comprehensive category strategies across multiple product lines, driving growth, profitability, and brand alignment.
• Adept at translating consumer insights and data analysis into actionable assortment, pricing, and inventory plans.
• Strong suit is leading cross-functional teams in a fast-paced environment and have delivered exceptional business results while maintaining a clear and compelling brand vision.
• Understanding of market trends.
• Experience in analyzing performance using KPIs such as conversion rate, traffic, CTR, email revenue, and digital marketing ROI.
• Experience in customer shopping behavior analysis.
• Experience in developing seasonal buying strategies aligned with marketing campaigns and brand messaging.
• Experience in ensuring balanced assortments that reflect both global brand positioning and local market performance.
• Experience in collaborating with digital marketing teams to drive traffic and conversion.
• Experience in coordinating with buying and US site merchandising, email, and creative teams to promote key items.
• Experience in conducting competitive market analysis.
• Ability to identify market opportunities and weaknesses relative to competitors.
• Ability to maintain strategic advantage through pricing, promotions, and marketing.

Nice To Haves

• Balance the art and science of the buy with a strong editorial eye.
• Highly strategic with design-driven products.

Responsibilities

• Serve as head of the Ecommerce website for Tory Burch Canada. Key skills include developing, communicating, and executing regional strategies to meet or exceed financial goals within ECCA business. This includes ideation on promotional and marketing calendar, pricing architecture, and site execution specific to the region.
• Build effective cross-functional partnerships with team members in regional FP and Outlet stores as well as with our US team: Site Merchandising/Operations, Digital Marketing, Buying, Planning, Creative, and Integrated Marketing.
• Bring expertise in understanding market trends and influence all cross functional teams to support across digital channels.
• Conduct weekly, monthly, and quarterly business reviews with the North America team to inform of trends that influence regional nuances.
• Optimize full-price vs. markdown strategy and product lifecycle management to maximize profitability through pricing and promotion.
• Partner with NA team to analyze performance using KPIs such as conversion rate, traffic, CTR, email revenue, and digital marketing ROI.
• Partner with US team on execution of monthly refreshes and execute regional changes (eg CA specific holidays) including French translation and pricing / promotions
• Influence and evolve content strategy based on market and consumer trends.
• Pull analysis on customer shopping behavior that can then inform go forward adaptations of the site.
• Develop seasonal buying strategies aligned with marketing campaigns and brand messaging.
• Ensure balanced assortments that reflect both global brand positioning and local market performance.
• Collaborate with digital marketing teams to drive traffic and conversion.
• Coordinate with buying and US site merchandising, email, and creative teams to promote key items.
• Conduct competitive market analysis quarterly.
• Identify market opportunities and weaknesses relative to competitors.
• Maintain strategic advantage through pricing, promotions, and marketing.

Benefits

• Great benefits
• Competitive pay
• Rewarding for high performance
• Generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
• Generous employee discount
• Access to exclusive sample sales
• Free executive coaching on-demand
• Opportunities to give back through the Tory Burch Foundation
• Paid volunteer days

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed