Sr. Brand Manager, ECommerce

Church & Dwight•Ewing, NJ

1d•Hybrid

About The Position

Church & Dwight is seeking a Sr. Brand Ecommerce Manager to join their team. This role will demonstrate strategic, market activation, project prioritization, and decision-making skills crucial for driving profitable growth and market share gains in the competitive online space. The Home Care SBU (Strategic Business Unit) is the largest in terms of ecommerce sales, driven by the growth of the litter business. The Sr. Brand Manager will create a roadmap for pureplay profitability, including online innovation and formats, drive omnichannel growth, and manage the rapid online growth of pet specialty retailers like Chewy. This role requires a self-starter with experience in driving significant growth, ensuring sustainable profitability, and driving omnichannel strategy. The ideal candidate will develop an exceptional command of all aspects of their SBU’s ecommerce business.

Requirements

Bachelor’s Degree Required
Must have a minimum 7 years of ecommerce and/or brand marketing experience
Proven history of driving sales growth
Experience establishing marketing or ecommerce process across multiple departments and agencies, change management experience preferred
Exceptional skills and demonstrated capability in creating ecommerce reporting systems and strategies with diverse datasets
Proficient in Excel, PowerPoint, Syndicated Data, Trade Promotion Management

Nice To Haves

MBA Preferred
Familiarity with key retailer e-commerce operations, platforms, promotional/media vehicles, etc. preferred
Pet category experience a plus

Responsibilities

Leads development of ecommerce strategy: multi-year SBU growth targets, brand-specific roadmap, and business-driven tactical executions with key partners.
Collaborates to ensure commercial organization alignment with broader brand strategies: national marketing, eRetail activation strategy, and digital shelf best practices (i.e. A+ Page, images/video, product name, SEO, mobile optimized).
Leads across departments and agencies to define and build a seamless data-driven path to purchase.
Accountable for creative team briefings and content approvals.
Identifies channel/customer-specific product assortment and act on priorities via investment mix (trade, CP, shopper and media).
Leverages data to measure investment returns and track market performance.
Leads surfacing and implementation of channel/customer-specific requirements including profitability, pricing, packaging, planning, and availability via multi-factor analysis to achieve business and profitability goals.
Actively responds by managing menu placement, taxonomy, share of search and digital shelf.
Oversees promotion and campaign management in coordination with agency support and participates in the planning of retailer marketing and media programs through collaboration with cross-functional team.
Identifies test and learn beta programs (such as video in search, Amazon post).
Coordinates product launches online with Global New Products and Brand marketing.
Brings forward new product opportunities and works with cross-functional team to quickly bring to market while supporting competitive and internal benchmarking to manage existing items, including reviews and content.
Regularly update FAQs/content in response, reporting on optimization opportunities back to brand team.
Drives a robust multi-year strategy to improve profitability in ecommerce including packaging innovation for fine reduction, ecommerce exclusive innovation, and portfolio mix management.
Manages the online business and strategy among pet specialty retailers such as Chewy, Petco, & Petsmart.
Oversees the cat litter digital strategy across key customers while also partnering with the digital strategy team for appropriate activations.
Manages the ecommerce business of baking soda and household cleaners in partnership with the brand team.