Brand Experience Manager – eCommerce

Clorox • Oakland, CA

1d • Hybrid

About The Position

Executes creative strategy and marketing campaigns for eCommerce across the BU, leveraging eComm as a dual-purpose retail channel and influential marketing lever. Partners with media planning for campaigns, ensures brand consistency, and leads test-learn-scale initiatives. This role is approximately 75% internal facing and 25% external facing.

Requirements

• Typically 5+ years of CPG experience with base Brand experience
• BS/BA Degree
• Brand Experience/Marketing background with proven campaign execution track record
• Proficiency in Creative Briefing/Development, Retail Media, Digital Content Optimization, Cross-Functional Influence, Financial Acumen
• Knowledgeable in eCommerce platforms (Amazon, Walmart.com, Instacart), PDP optimization, retail media, influencer/UGC programs, and test-and-learn methodologies

Nice To Haves

• ~10-15% Travel

Responsibilities

• Executes creative strategy and marketing campaigns for eCommerce across the BU.
• Partners with media planning for campaigns, ensures brand consistency, and leads test-learn-scale initiatives.
• Leads strategic initiatives/projects to advance the BU's eCommerce BX agenda.
• Develops best practices for PDP content, retail media, and creative assets; maintains brand consistency across platforms.
• Partners with Commercial, Insights, and Customer teams to translate insights into briefs and creative.
• Coaches and develops the Performance Marketing Associate Manager.

Benefits

• Comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs.
• Robust health plans
• Market-leading 401(k) program with a company match
• Flexible time off benefits (including half-day summer Fridays depending on location)
• Inclusive fertility/adoption benefits
• Eligible for participation in Clorox’s incentive plans

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level