Brand Experience Manager – eCommerce

The Clorox CompanyDurham, NC
$109,400 - $258,500Hybrid

About The Position

Executes creative strategy and marketing campaigns for eCommerce across the BU, leveraging eComm as a dual-purpose retail channel and influential marketing lever. Partners with media planning for campaigns, ensures brand consistency, and leads test-learn-scale initiatives. Approximately 75% internal facing, 25% external facing.

Requirements

  • Typically 5+ years of CPG experience with base Brand experience
  • BS/BA Degree
  • Brand Experience/Marketing background with proven campaign execution track record
  • Proficiency in Creative Briefing/Development, Retail Media, Digital Content Optimization, Cross-Functional Influence, Financial Acumen
  • Knowledgeable in eCommerce platforms (Amazon, Walmart.com, Instacart), PDP optimization, retail media, influencer/UGC programs, and test-and-learn methodologies

Nice To Haves

  • ~10-15% Travel

Responsibilities

  • Executes creative strategy and marketing campaigns for eCommerce across the BU.
  • Partners with media planning for campaigns, ensures brand consistency, and leads test-learn-scale initiatives.
  • Leads strategic initiatives/projects to advance the BU's eCommerce BX agenda.
  • Develops best practices for PDP content, retail media, and creative assets; maintains brand consistency across platforms.
  • Partners with Commercial, Insights, and Customer teams to translate insights into briefs and creative.
  • Coaches and develops the Performance Marketing Associate Manager.

Benefits

  • Robust health plans
  • Market-leading 401(k) program with a company match
  • Flexible time off benefits (including half-day summer Fridays depending on location)
  • Inclusive fertility/adoption benefits
  • Participation in Clorox’s incentive plans
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