Sr. Manager, eCommerce

Royal Caribbean Cruises Ltd•Miami, FL

1d•Onsite

About The Position

The Royal Caribbean Group’s Analytics Team has an exciting career opportunity for a full-time Sr. Manager, eCommerce reporting to the Dir, eCommerce Experience. The position is onsite and based in Miami, Florida. The Senior Manager, Behavioral Communications & Targeted Offers owns the strategy and performance of three core digital products — Behavioral Communications, Targeted Offers, and Casino Targeted Offers — across the Royal Caribbean Group (RCG) brands. This role leads the teams that turn guest behavior, data, and commercial priorities into personalized, relevant messaging and/or offers delivered at the right moments in the customer lifecycle. The team executes across multiple channels, including digital app, e-commerce, and email marketing. Reporting to the Director, eCommerce Experience, the Senior Manager sets product strategy, builds and manages a team of Product Owners, and partners closely with technology, casino operations, and marketing leaders to translate business needs into clear requirements and specifications. The role also owns budget and resource allocation, balancing priorities across brands to keep initiatives on track and aligned with broader commercial goals.

Requirements

Bachelor’s degree in business, technology, or a related field preferred
7+ years in product management or product ownership, including experience running a multi-brand or multi-workstream portfolio
Experience executing email campaigns with complex segmentation and dynamic content within Salesforce Marketing Cloud
Solid grounding in agile software development, requirements management, and project management
A track record partnering with CRM teams on complex, highly segmented, personalized communication strategies across email, SMS, and push notifications
At least 7 years in digital roles overall, including 3+ years in a people leadership capacity
Background in digital product development or requirements definition for software solutions highly preferred

Nice To Haves

Travel industry eCommerce experience preferred
Exposure to casino, gaming, or loyalty offer strategy preferred
Experience managing product scope across multiple brands or business units preferred
Experience owning budget planning and resource allocation across multiple product lines preferred
Comfortable navigating large, matrixed organizations, with a knack for building clear workflows amid complexity
Proven people leader with experience managing and developing a team of Product Owners across a multi-brand portfolio
Strong communicator and negotiator, able to align internal and external stakeholders — including senior and executive leadership — around mutually beneficial outcomes
Creative, strategic thinker who brings design-thinking approaches to problem-solving
Highly organized, with the ability to juggle competing priorities and deliver in a fast-paced, deadline-driven environment
Thrives in high-growth, entrepreneurial settings
Deep understanding of systems and internal controls, with the ability to build processes that scale
Hands-on Agile experience, ideally as a Scrum Product Owner
Strong grasp of the online travel and tourism industry
Skilled with JIRA, Confluence, or similar Agile collaboration tools
Sharp analytical instincts and close attention to detail
Adaptable and self-directed, comfortable operating with minimal oversight

Responsibilities

Set and drive the strategic roadmap for Targeted Offers, Behavioral Communications, and Casino Targeted Offers across the RCG brands, owning each product’s full lifecycle from concept through optimization
Build, coach, and manage a team of Product Owners, setting clear goals and holding the team accountable for delivery across all three product lines
Partner with the Casino Enterprise leadership across Business, Technology, and Marketing teams to grow digital offer redemption via Casino targeted offers, leading the Targeted Offers Pod to optimize campaign process and strategy
Scale the Targeted Offers program into a core part of the commercial engine, directing ideation and backlog strategy and holding the team accountable for campaign execution
Lead the Behavioral Communications team to define, build, and optimize personalized guest communication at key points in the customer lifecycle to increase conversion and engagement
Keep cross-functional teams and senior leadership aligned as strategy evolves, translating direction into clear, actionable updates
Oversee agile backlog strategy and prioritization, ensuring clear priorities for the daily scrum teams to keep delivery on pace
Partner with the eCommerce Data & Analytics team to track performance against revenue goals and surface opportunities for improvement
Provide direct leadership to Product Owners and indirect leadership to Developers across the multiple product and development teams supporting both brands
Perform other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management