Sr. Manager, eCommerce Merchandising

Fender•Phoenix, AZ

20h

About The Position

Fender Musical Instruments Corporation is looking for a Sr. Manager, eCommerce Merchandising to run onsite merchandising across Fender.com, Jackson.com, and PreSonus.com. This role involves owning how product is presented, found, and sold daily, setting merchandising standards, managing the promotional calendar, leading new product launches on-site, and using behavioral data to improve storefront conversion. The position is a player-coach role, leading a small team while remaining hands-on with the work.

Requirements

Bachelor’s degree required, or equivalent experience.
7+ years of Digital Merchandising, Marketing and/or eCommerce experience.
7+ years of experience on a major eCommerce platform (Shopify, Salesforce Commerce Cloud, Magento, BigCommerce, or similar); experience with Shopify a plus.
Working knowledge of Product Information Management as it relates to digital merchandising.
Strong analytics instincts, with hands-on experience in two or more of: Amplitude, ContentSquare (or comparable heatmapping/session-replay tools), Google Analytics, Segment, Tableau.
Experience owning promotional planning and on-site execution.
Strong communication and project management skills.
Experience owning promotional planning and execution; familiarity with demand forecasting, inventory planning, or reserved-inventory management a plus.
Background in high consideration products preferred; a musical background is a plus.

Nice To Haves

Experience with Shopify a plus.
Working knowledge of SEO, AEO, and content best practices a plus.
A musical background is a plus.

Responsibilities

Own how product is presented site-wide, including visual merchandising standards, page templates, and content hierarchy.
Own browse and discovery end-to-end, including category taxonomy, navigation, on-site search relevance, sort logic, and category-page curation.
Manage catalog quality and product data as it drives merchandising, including attribution, imagery, sequencing, and completeness.
Ensure desktop and mobile experiences maintain a consistent, premium standard across all three brand sites.
Build and execute the promotional calendar for Fender.com, managing cadence, recommending offer strategy, and ensuring flawless on-site execution.
Lead on-site go-to-market for new product launches and campaigns, including merchandising placement, landing experiences, and launch-day readiness.
Define merchandising content requirements and brief Marketing on photography and rich media needs.
Partner with the VP, eCommerce and the eCommerce Optimization Manager on sales plans to meet revenue objectives.
Support inventory planning and forecasting for new launches, and execute Web Reserved Inventory allocation.
Build an evidence-based understanding of the Fender shopper using analytics tools to inform merchandising actions.
Optimize listings, cross-sell, upsell, and recommendation surfaces to drive conversion, attach rate, and AOV.
Factor SEO and AEO into merchandising decisions to support discoverability.
Benchmark competitor sites and merchandising tactics.
Support the personalization and guided-selling roadmap.
Grow and develop a high-performance team of data-driven merchandisers.
Coordinate with global eCommerce counterparts in EMEA and APAC on merchandising standards and shared calendar moments.