Account Strategist

Go Fish Digital

About The Position

The Account Strategist plays a key role in managing the execution and performance of client marketing programs. This position is responsible for owning day-to-day account operations, coordinating across internal teams, and contributing to performance-driven strategies. This role represents a transition from executional support to strategic contribution. The Account Strategist is expected to not only manage workflows and client communication, but also begin connecting performance data to insights, recommendations, and client goals. The ideal candidate is confident managing multiple priorities, comfortable operating in fast-paced environments, and able to bring clarity and structure to evolving client needs. They are a strong communicator, a reliable partner to both clients and internal teams, and are actively developing their strategic thinking.

Requirements

Bachelor’s degree required
5 or more years of experience in account management, marketing, or related field
Working knowledge of digital marketing channels, including owned media (SEO & GEO), paid media (search, social, and programmatic), Email & SMS, and more.
Experience managing multi-channel campaigns and client relationships
Strong organizational and project management skills
Ability to manage multiple priorities in fast-paced, evolving environments
Clear and confident communication and presentation skills
Foundational analytical skills with the ability to identify insights
Working knowledge of marketing KPIs and performance drivers
Strong attention to detail and accountability for assigned work
Collaborative mindset with the ability to work cross-functionally
Proactive, solutions-oriented approach to problem solving

Nice To Haves

Agency experience preferred
Experience working with e-commerce and/or B2B clients is a plus
Hands-on media execution experience is a plus
Experience with tools and ad platforms, including Google Analytics, Google Ads, Google Search Console, SEMRush, Klaviyo, Meta Ads, ClickUp, etc., is a plus

Responsibilities

Serve as a day-to-day client contact, managing communication, follow-ups, and requests with minimal oversight
Build strong working relationships through consistent, reliable execution and communication
Lead portions of client meetings, including status updates and reporting walk-throughs
Ensure all client requests are clearly communicated and followed through
Own execution of timelines, deliverables, and workflows across assigned accounts
Manage multiple concurrent workstreams, ensuring deadlines are met in dynamic environments
Maintain key account documentation, including trackers, timelines, and reports
Proactively identify risks to timelines or deliverables and escalate when needed
Support budget and scope tracking at a project level
Begin connecting performance data to campaign strategy and client objectives
Contribute to reporting, including drafting insights and recommendations
Partner with media and analytics teams to ensure data is accurate and actionable
Support optimization efforts based on performance trends
Coordinate with other departments, including web development, media, creative, and analytics teams to ensure aligned execution across channels
Develop project, creative, and media briefs with increasing independence
Communicate client feedback clearly and ensure it is reflected in deliverables
Help ensure internal teams are aligned on priorities, timelines, and expectations
Review deliverables to ensure accuracy, completeness, and alignment with strategy
Ensure feedback and updates are implemented correctly and efficiently
Maintain high standards for quality while managing multiple deliverables
Continue developing a stronger understanding of marketing strategy, performance metrics, and channel dynamics
Demonstrate ability to connect execution to outcomes and business impact
Take initiative in identifying improvements and contributing ideas
Actively seek feedback and apply it to improve performance and impact