Account Strategist, Commerce (Remote US)

Directive•Irvine, CA

3d•Remote

About The Position

Directive Consulting is a leading B2B marketing agency specializing in performance-driven strategies. With a focus on metrics that truly impact business, Directive operates through three divisions: Performance, Communications, and Commerce. Their proprietary methodology, DiscoverabilityOS™, aligns brand and demand to ensure clients are chosen by their Ideal Customer Profile (ICP) at every decision point. The agency serves Technology, Industrial, and Services verticals, offering expertise in Paid Media, Content Marketing, PR, Paid Social, Marketplace, and Lifecycle Marketing. Directive is seeking forward-thinking individuals who thrive in fast-paced environments, are passionate about analytics and storytelling, and are eager to contribute to meaningful B2B marketing initiatives.

Requirements

4+ years managing paid media, with 2+ years of direct Shopping/feeds and/or Amazon experience.
Hands-on fluency in Feedonomics (or GoDataFeed, Productsup, Channable) and Amazon Seller Central / Vendor Central.
Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
Experience with B2B clients or high-SKU catalog environments.
Experience working directly with clients and holding a role to both set strategy & execute with the support of Directors.
Strong written and verbal communication, including comfort presenting to C-suite buyers.
Comfort working inside a consultative sales motion and contributing to audit and proposal work.
Must be able to remain stationary for extended periods.
Must be able to observe and interpret written and/or verbal communication.
Must have reliable internet access.
Must have a professional background.

Responsibilities

Own the strategy and performance of Shopping (feed-driven Google and Bing) and Marketplace (Amazon Seller Central, Vendor Central, and emerging B2B marketplaces like Shopify) practice areas.
Manage multiple client engagements with retainers in the $15K–$30K+ range.
Direct Specialist execution and contribute to the methodology that scales across the practice.
Lead Shopping and Marketplace strategy for mid-market and enterprise B2B manufacturers and distributors.
Diagnose channel architecture, including 1P vs. 3P Amazon status, distributor conflict, feed health, and Google & Microsoft best practices.
Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews.
Translate channel performance into P&L impact for client executives.
Own how feeds and Shopping campaigns work for B2B catalogs, directing feed strategy in tools like Feedonomics or GoDataFeed.
Build Shopping and Performance Max campaigns scoped to B2B buyer behavior.
Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization.
Own client outcomes on Amazon and beyond, advising on 1P vs. 3P strategy and leading migrations.
Direct Sponsored Products, Sponsored Brands, and Sponsored Display campaigns built around B2B keyword behavior.
Manage Buy Box health, MAP enforcement, and pricing erosion in real time.
Serve as the senior point of contact on assigned accounts, running bi-weekly client meetings, QBRs, and ad hoc strategy sessions.
Build reporting that connects channel performance to revenue outcomes.
Proactively flag risks such as channel conflict, feed degradation, reseller activity, and Buy Box loss.
Contribute to the Directive Commerce playbook by documenting repeatable frameworks from client engagements.
Partner with the Managing Director on the evolution of Commerce Architecture / ChannelOS.