SEO Strategist (Remote US) - Future Opening

Directive•Irvine, CA

2d•$75,000 - $95,000•Remote

About The Position

Directive Consulting is a leading B2B marketing agency focused on delivering measurable outcomes for its clients. The agency operates through three divisions: Performance, Communications, and Commerce, all integrated to drive revenue. Their methodology, DiscoverabilityOS™, aligns brand and demand to guide target customers. They seek individuals who are performance-driven, enjoy solving complex problems, and want their work to have a significant impact. This role is a crucial, client-facing position responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders. The Strategist will manage Enterprise clients, requiring a deep understanding of their service line and its impact on other business areas to develop holistic marketing strategies. Internally, this role is titled Account Strategist, Content & SEO.

Requirements

Proven track record of success in implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building.
Analytical insight with the ability to analyze website traffic and SEO metrics using tools like Google Analytics.
Strong communication skills, comfortable with client-facing interactions and owning relationships with key stakeholders.
Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools.
Proven organizational, project, and time management skills.
Genuine enthusiasm for digital marketing, SEO, and Content.
Must have agency experience.
Must have B2B tech and/or SaaS experience.
Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

Nice To Haves

LTV:CAC modeling
Customer Generation
Share of SERP
Content Production

Responsibilities

Create custom strategies and implement best practices for clients to achieve Net Service Metrics (NSMs), optimizing strategies over the client's lifetime based on marketing goals, campaigns, and historical performance.
Craft creative briefs and compelling content campaigns, focusing on ideation driven by competitor and audience insights.
Utilize data from Google Analytics, CRM data, SEMRush, and Ahrefs to set client goals, which must be approved by the Associate Director (AsD).
Ensure planned strategies are executed by managing tasks, delegating to team members and clients, and ensuring timely completion using Asana.
Partner with Project Managers (if present) to ensure tasks are created, assigned, and due dates are met, communicating progress to the client.
Collaborate with content writers and designers to complete content campaigns on time and to client standards.
Serve as the main interface between clients and the internal team, building relationships and acting as a consultant.
Proactively communicate timeline expectations, goal attainment progress, and utilize shared channels like Slack for communication between meetings.
Proactively communicate any roadblocks, opportunities for account growth, or changes on client accounts to internal leadership.
Regularly report client progress and strategy impact through bi-weekly meetings, monthly reports, quarterly reports, and two bi-annual business review presentations.
Identify opportunities for clients to grow their business with Directive, such as expanding into other service lines or increasing budgets within current services.
Actively seek referrals from clients at key moments.