SEO Strategist (Remote Canada) - Future Opening

Directive•Toronto, ON

2d•Remote

About The Position

Directive Consulting is seeking an SEO Strategist for a remote position in Canada. This is a client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with clients and internal stakeholders. The Strategist will manage Enterprise clients and is expected to have a deep understanding of their service line and its impact on other business areas to create a holistic marketing strategy. Internally, this role is titled Account Strategist, Content & SEO.

Requirements

Proven track record of success in implementing SEO principles and content strategy (keyword research, on-page optimization, link building).
Analytical insight with the ability to analyze website traffic and SEO metrics using tools like Google Analytics.
Strong communication skills, comfortable being client-facing and owning relationships with key stakeholders.
Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools.
Proven organizational, project, and time management skills.
Genuine enthusiasm for digital marketing, SEO, and Content.
Must have agency experience.
Must have B2B tech and/or SaaS experience.
Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

Responsibilities

Create custom strategies and implement best practices for clients to achieve NSMs (Net Sales Metrics).
Use project phases, client marketing goals, current campaigns, and historical performance to optimize and revise strategies.
Craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
Utilize LTV:CAC modeling, Customer Generation, Share of SERP, and Content Production best practices.
Set goals for clients using data from Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting, with approval from the Associate Director (AsD).
Ensure planned strategies are executed by managing tasks, delegating to team members and clients, and ensuring timely completion.
Partner with Project Managers (if present) to ensure tasks are created, assigned, and due dates are met.
Collaborate with content writers and designers to complete content campaigns on time and to client standards.
Serve as the main interface between clients and the internal team, building relationships and acting as a consultant.
Proactively communicate timeline expectations, goal attainment progress, and updates via Slack and bi-weekly meetings.
Proactively communicate with internal leadership regarding roadblocks, account growth opportunities, and changes on client accounts.
Regularly report client progress and strategy impact through bi-weekly meetings, monthly reports, quarterly reports, and two bi-annual business reviews.
Identify opportunities for clients to grow their business with Directive, such as expanding into new service lines or increasing budgets.
Ask for referrals at key moments, such as when a point of contact starts a new job or a client leaves a high CSAT score.

Benefits

Set living wage
Medical, dental, vision plans, disability, and life insurance coverage (100% employer-paid plan for employee, 50% employer contribution for dependents)
Access to certified therapists through Spring Health
Membership to Headspace
Gympass membership
Unlimited PTO (2-week minimum)
Paid Company Holidays
Your Birthday Off
End of Year Recharge (Closed December 24 - January 1)
Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure
Annual Anniversary Trip