Senior Meta Strategist (Remote Canada)

Directive • Toronto, ON

2d • Remote

About The Position

Directive Consulting is the leading B2B marketing agency for companies that are done optimizing for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, DiscoverabilityOS™, aligns brand and demand to guide your ICP to choose you across every decision point. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing.

At Directive, we're always looking to connect with talented people who care about work that actually counts. As we grow across all 3 divisions, we're seeking forward-thinking people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something.

The Paid Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders on executing Paid Social deliverables. In this role, you will gain experience building high-performing Paid strategies for B2B businesses across Technology, Industrial, and Services markets.

Requirements

• 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads and or Meta Ads
• Understanding of different Ad Units within the LinkedIn or Meta Platform such as conversation ads, document ads, CTV and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager or Meta Campaign Manager, Zoominfo, 6Sense, and more
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; you’re a true problem solver
• You live on the cutting edge of the industry, always looking for opportunities to grow and share
• Ability to organize, prioritize and manage multiple projects simultaneously
• You’re quality-obsessed and have not lost your soul for advertising
• Travel to visit clients approximately once per year, per client or as needed

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
• Build strategies for clients each quarter
• Have the ability to create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are being achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• 100% employer-paid plan for you and a 50% employer contribution for your dependents
• Mental - Access to certified therapists through Spring Health, membership to Headspace
• Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
• Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• Financial - Traditional and Roth 401(k) with a 3% company match
• Bonus - Annual bonus based on tenure, which scales in total amount over time

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed