Account Manager

2060 Digital•Friendship Heights Village, MD

11d

About The Position

The Account Manager is responsible for developing and managing direct and agency advertising business, meeting sales budgets, and providing exceptional customer service. The role involves prospecting, preparing and delivering sales presentations, following up on opportunities, coordinating promotional solutions with other departments, and maintaining regular contact with active accounts. The Account Manager also handles account credit and payment follow-up, completes sales documentation, attends client-related events and meetings, and stays informed about broadcast and digital advertising trends. The position may require evening and weekend work.

Requirements

Previous sales, advertising, digital sales, or media experience is preferred and indicated as required in the posting.
Knowledge of or familiarity with broadcasting and digital terminology and methodology, or the ability to learn them.
Ability to understand the features and benefits of advertising and competitive media.
Familiarity with Microsoft Word for Windows; sales software knowledge is helpful.
Excellent written and oral English communication skills.
Experience developing presentations for direct-business sales and the ability to present and communicate effectively.
Ability to respond appropriately to questions and think on one's feet.
Ability to establish and maintain customer relationships and communicate professionally and courteously with a wide range of personalities.
High initiative and ability to work independently.
Reliable transportation, a valid driver's license, and a safe driving history as determined by the Company; driving record will be checked.
Effective negotiation and closing techniques.
Strong analytical skills, good judgment, and a positive, can-do attitude.
Ability to read, hear, and speak clearly and follow oral and written directions.
Ability to think critically, analytically, creatively, and logically, and articulate information clearly and concisely.
Ability to work evenings and weekends.
Manual dexterity and fine motor skills to operate computer keys and general office equipment such as a telephone and copier.
Ability to sit and/or stand for extended periods and perform average pushing, pulling, bending, and stooping.

Nice To Haves

Knowledge of or familiarity with broadcasting and digital terminology and methodology.
Sales software knowledge.

Responsibilities

Meet and exceed monthly, quarterly, and annual budgets for spot, digital, and new direct business.
Prospect new businesses weekly.
Prepare and deliver sales presentations to decision makers, including customer needs analyses, research, supporting documentation, and creative business solutions.
Follow up on and close pending business in a timely manner.
Update the Sales Manager weekly on pending business progress.
Work with other departments to create effective promotional sales solutions for clients.
Create and deliver presentations to agency personnel, including selling and pre-selling station audience attributes.
Provide exceptional customer service to direct and agency accounts.
Regularly contact each active account through in-person meetings and presentation of relevant sales information.
Obtain credit approval for new accounts.
Ensure accounts are paid promptly and follow up and assist with collection of past-due accounts.
Use sales software proficiently.
Attend client-related special events, including remotes and broadcasts, which may take place after business hours and on weekends.
Complete written business requirements by established deadlines, including forecast reports, pending-business updates, written orders, and advertising copy.
Attend and participate in weekly sales staff meetings, individual manager meetings, and other required meetings and training.
Maintain a thorough understanding of rates, promotions, inventory, and personnel.
Stay informed about trends in the digital and broadcast advertising industry.
Maintain regular, reliable attendance.
Work cooperatively with others and build working relationships with coworkers, customers, vendors, and the general public.
Complete other duties as requested and needed.